Resortwear fashion brand, pītusa, opened its fourth brick-and-mortar store in Casa de Campo Altos de Chavón, Dominican Republic.
On March 15th, fashion brand pītusa, marked a milestone in its Caribbean expansion with the opening of its new store in Casa de Campo Altos de Chavón. The inauguration was a spectacle of style and sustainability, highlighted by the presence of Miami influencers such as Jenny Lopez, Irma Martinez, Mimi Yoga, Martha Graeff and Chanda Carroll.
Clara Lago Rashidian, founder of pītusa, along with Gabriella Smith, entrepreneur, and founder of Hilo Tropical, welcomed attendees, introducing them to a space that promises conscious fashion and the authentic Caribbean lifestyle. The store is emerging as a key destination for those who value comfort, style, and sustainability in their clothing.
pītusa
pitusa.co
pītusa was created with the goal of providing high quality, flattering apparel that’s colorful, comfortable, and evokes happiness. Inspired by founder and CEO Clara Lago Rashidian’s travels around the world, pītusa places an emphasis on color and luxurious fabrics, such as pima cotton from Peru and lightweight gauze cottons from India. With no outside investment, Rashidian has grown the brand to one of global recognition since its inception in 2010. pītusa has since found a place in the world’s leading retailers such as Bloomingdales, Saks Fifth Avenue, Shopbop, Revolve, Selfridges, Brown’s, Fenwick, El Corte Ingles, Harvey Nichols (Dubai), and specialty boutiques worldwide. In the United States, pītusa has a flagship store in Miami, Florida (Wynwood neighborhood), and most recently opened three international stores in Ibiza, Spain, Mykonos, Greece and Tulum, Mexico.
All images courtesy of pītusa.
Tags: Accessories, artisan, artisanal, bags, Casa De Campo, Chanda Carroll, Clara Lago Rashidian, colorful, cotton, cover-up, creativity, crochet, culture, Dominican Republic, dresses, fashion, fashion brands, fashion design, fringed, Gabriella Smith, gauze, hand-made, Handcrafted, handmade, in-store, influencer marketing, Irma Martinez, Jenny Lopez, kaftans, luxurious fabrics, Martha Graeff, materials, Mimi Yoga, motifs, natural, natural colors, natural fibres, pītusa, poncho, Top, whimsical bags
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