Bravado, Universal Music Group’s (UMG) industry-leading merchandise and brand management company, today unveiled their WE’VE GOT YOU COVERED e-commerce site, offering fans reusable, washable, cloth face masks.

100% Net Proceeds to Benefit the Music Community Through Various Charity Partners.

The face masks were made in partnership with artists across the UMG family and now music fans can purchase these face masks for US $15.00 at wegotyoucoverednow.com. All net proceeds will support the music community through various charity partners around the world including MusiCares (U.S.) and Help Musicians (U.K.) among others.

I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time. This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.
— Mat Vlasic, CEO of Bravado

Bravado’s WE’VE GOT YOU COVERED initiative is a global, three-part program that supports UMG employees, the music community and key community service providers. This initiative further expands Universal Music Group’s response to help support those affected by the pandemic and an effort to slow the spread of COVID-19.

Bravado and UMG launched this program first by offering free face masks to all UMG employees. The program will also contribute 50,000 masks to those serving communities across the U.S. including workers in food banks, school lunch programs, homeless shelters and other community service providers across.

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Bravado – www.bravado.com

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.

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PLEASE UNDERSTAND THAT CLOTH FACE MASKS ARE FOR PERSONAL USE. THEY ARE NEITHER MEDICAL DEVICES NOR PERSONAL PROTECTIVE EQUIPMENT (“PPE”). For the avoidance of doubt, the use of cloth face masks does not protect you against COVID-19, and is not intended to replace recommended measures to stop the community spread of COVID-19, such as social distancing, washing your hands and refraining from touching your face.

All images courtesy of Bravado.

Tags: brands, Bravado, charity organisations, cloth face mask, cloth mask, community health, COVID19, face mask, fashion, fashion design, Fashion for a Cause, fashion icons, health, healthy living, music, pandemic, Top, Universal Music Group