The cultural strategy agency Flamingo has identified five key trends ahead of the Spring/Summer 2020 edition of the Top Drawer show using their trend forecasting methodology, which involves continuous analysis of the macro shifts that are driving large-scale cultural change.
Photo: RICE – rice.dk
Over time, these macro shifts impact consumption patterns, product preferences and belief systems, which results in trends. In the early stages of these developments, innovative businesses, brands, technologies, early adopters and social movements – called ‘indicators’ of change – begin to appear, visibly signalling the growth of new consumer needs.
Photo: Wild & Wolf – wildandwolf.com
Flamingo takes these large consumer and cultural trends and filter them down into actionable product direction, marketing concepts and visual strategy recommendations. Whether the overarching trend is ‘omni-wellness’ or ‘harmonious systems’, they trace these big ideas down into product and retail environment updates and evolutions to align with consumer attitudes and expectations for the new seasons.
Photo: Bloomingville – www.bloomingville.com
These trends have been researched and created specifically for 2020 and are being shown first and exclusively at Top Drawer.
TREND I: Playful Chromatics
Fun filled rainbow palettes of block colors that bring modernity through mid-tone brights. Varied hues are achieved through mixed material densities. Key colour neo mint adds to a positive and fresh start for 2020.
Photo: Coach House – coachhouse.com
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1 – Wild & Wolf – Happy Hour Hipflask. Photo: wildandwolf.com
2 – The Completist – Colorful Pattern Wrapping Paper. Photo: the-completist.com
3 – Secrid – Orange and Green Card Wallet. Photo: secrid.com
4 – RICE – Colorful Home Accessories. Photo: rice.dk
5 – Redback Cards – Llama and Birthday Cards. Photo: redbackcards.com
6 – Ian Snow – Bold Print Cushions and Rug. Photo: iansnow.com/
7 – Ian Snow – Bold Floral Print Armchair. Photo: iansnow.com/
8 – Graphic Factory – Colorful Card Selection. Photo: graphicfactory.co.uk
9 – Disco Dust – Cobalt Blue Eye Glitter. Photo: discodustlondon.com/
10 – Coach House – Living Room Seating and Accessories. Photo: coachhouse.com
11 – Block Design – Green Gradient of Pencils. Photo: blockdesign.co.uk/
12 – Bliss Home – Bambino Set Pink and Purple. Photo: blisshome.co.uk
TREND II: Rare Bloom
Powerful pigmented florals are grounded with soft brown leathers. Florals add deep intensity of reds, oranges and purples, clashing with acid lime, tempered with soft peachy coral. A fantasy garden that both soothes and excites the senses.
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1 – Portico Designs – Archive Rainforest Print Stationery. Photo: porticodesigns.com
2 – Kam Creates – Purple Bang Bang Drop Earrings. Photo: kamcreates.com
3 – Ivyline – Planters. Photo: ivylinegb.co.uk
4 – Ian Snow – Dark Green Floral Velvet Cushion. Photo: iansnow.com
5 – Coach House – Purple and Green Florals. Photo: coachhouse.com
6 – Bloomingville – Earthy Tableware and Accessories. Photo: bloomingville.com
7 – Bloomingville – Earthy Accessories. Photo: bloomingville.com
8 – Alex Monroe – Gold Sun Rings. Photo: alexmonroe.com
TREND III: Serene Warmth
A late afternoon, relaxing natural theme with touches of glamour. Dappled sun warmth and cool shade colors are juxtaposed in the raw fabrics, rich prints and smooth pale marbles and concrete.
Photo: Stone Marketing – www.stonemarketing.com
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1 – Wolf & Moon – Rosa Earrings (Rose & Orange). Photo: wolf-and-moon.com
2 – Wild & Fine – Metal Samphire Earrings. Photo: Wild & Fine.
3 – Weaver Green -Handwoven Medina Rug. Photo: weavergreen.com
4 – Tribe + Fable – Black and Gold Kaftan. Photo: tribeandfable.com
5 – Studio Altar – Alpaca Wool Throw. Photo: studioaltar.com
6 – Stone Marketing – Lexon Light Gold Stationery Accessories. Photo: stonemarketing.com
7 – Blästa Henriët – Cosmetic Bag (Orange). Photo: blastahenriet.com
8 – A Weathered Penny – Gold Freya Earring. Photo: aweatheredpenny.co.uk
TREND IV: Unadorned Tactility
New interpretations of traditional materials and techniques for a new decade. Aged and natural patterns are hyperreal in blues and bright greens. Organic print and textures layered on to geo shapes give a bio-futurist look.
Photo: Sevin London – sevinlondon.co.uk
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1 – Voice International – Blue Metallic Earrings. Photo: voiceinternational.org.uk
2 – Trovelore – Scorpion Pin. Photo: Trovelore.
3 – Stelton – Blue Tile Bowl. Photo: stelton.com
4 – Sevin London – Natural Body Scrub. Photo: sevinlondon.co.uk
5 – Serax – Green Textured Planter. Photo: serax.com
6 – Indigowares – Dyeing Fabric. Photo: indigowares.com
7 – HKD Ceramics – Yellow Succulent Pot. Photo: hkdceramics.com
8 – Grand Illusions – Ceramic Tureen. Photo: grandillusions.co.uk
9 – CWC Ceramics – Marble Jugs and Glasses. Photo: camillawebbcarter.com
10 – Bloomingville – Earthy Tableware. Photo: bloomingville.com
11 – Biscuit Design – Blue Tones Print. Photo: biscuitdesign.co.uk
12 – Zanetto – Convertendo Vase. Photo: portfolioluxe.co.uk
TREND V: Refined Elements
Minimalist luxe in a subtle palette of neutrals, greens and blush. Chic details and textures add sophistication to the everyday. Smooth, circular forms soften and create a tranquil environment.
Photo: HSU Jewellery London – hsujewellery.uk
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1 – Wolf & Moon – Collage Charm Hoops Green. Photo: wolf-and-moon.com
2 – The Little Botanical – Succulents in Pink & Cooper Pots. Photo: thelittlebotanical.com
3 – Stelton – Lavendar and Blue Steel Flasks. Photo: stelton.com
4 – Korridor by Moxon – Waves Mirror. Photo: moxon.london/~waves-mirror
5 – HSU Jewellery London – Unfinishing Line Earrings. Photo: hsujewellery.uk
6 – Garden State Candles – Dreamy Scent Candles. Photo: Garden State Candles.
7 – Elie Beaumont – Oxford Mesh Strap Gold Watch. Photo: eliebeaumont.com
8 – Ecology – Valerie Graham Ceramic Tableware. Photo: Ecology.
9 – Broste Copenhagen – Gold Embellished Tableware. Photo: brostecopenhagen.com
10 – Alex Monroe – Gold Croc Necklace. Photo: alexmonroe.com
Top Drawer
www.topdrawer.co.uk
Carefully edited by a panel of experts to excite, inspire and, ultimately save buyers time with the knowledge that they will only see the best, Top Drawer Spring/Summer 2020 will showcase 1,500 brands-both established and brand new-across Home, Gift, Greetings & Stationery, Fashion, Craft, Spotted | Pulse, PLAY, Wellbeing and the Food Emporium.
Registration for Top Drawer Spring/Summer 2020 is now live and the show’s new website introduces tools to allow buyers to easily browse and request meetings with their favorite exhibitors.
Tags: bright colors, ceramics, color pop, color trends, colorful, cushions, decoration, earthy colors, fashion trends, glass, green, hand-made, Handcrafted, Home Collection, home decor, interior, interior design, jewelry, jewelry trends, London, organic design, purple, soft colors, tabletop, textiles, textured, Top, Top Drawer, trends
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