With Boutiques Located in Luxury Shopping Capitals Across the Globe, the New Shop is the Latest in Marie France Van Damme’s Expansion
Marie France Van Damme, the Hong Kong-based designer known for her globally influenced line of luxury resort, swim, and ready-to-wear, continues to expand her presence worldwide with the opening of the brand’s eighth boutique in August, 2017. Marie France Van Damme’s new boutique is located in Bangkok’s iconic Ratchaprasong district, in the city’s exclusive Gaysorn Village, which this year is introducing a new lifestyle shopping and entertainment complex. The store marks Marie France Van Damme’s second Bangkok retail location; the designer also has a boutique within the Mandarin Oriental Hotel.
While many luxury brands are shying away from retail, Marie France Van Damme continues to open new stores across the globe. In the past few years, the designer has opened stores in London’s Brompton Cross and Singapore’s Takashimaya Shopping Centre, with more new boutiques to come as the designer continues to expand her presence worldwide focusing on cities that not only inspire the designer, but also appeal to her sophisticated, jet-set clientele.
Situated on the ground floor (no. GF-11) of Gaysorn Village, on 999 Gaysorn Ploenchit Rd., Lumpini, Pathumwan, Bangkok, the 500-square foot boutique will incorporate Marie France Van Damme’s signature aesthetic, which blends subtle Asian influences and elegant simplicity, with teak wood, bronze panels, and embossed crocodile leathers with textiles and finishes that can be found in the designer’s home as well as her flagships in Hong Kong and London. Focused on the client’s personalized luxury experience, the new boutique will offer Marie France Van Damme’s extensive luxury resort and ready to wear lines; Beach Bridal collection; and range of accessories.
To celebrate the opening, the store will host a series of special events and introduce the Resort 2017 campaign in-store photographed in Hong Kong by Herbert Ypma. The campaign features the latest collection which is a return to the glamorous roots of resort wear with its muted palette of silver and nude, hand embroidery and opulent fabrics; from French lace to metallic-toned Italian weaves and featherweight Chinese silks.
We’re excited to open our second boutique in Bangkok. Our customer travels around the world, and she needs, like me, to find things to wear that look wonderful day and night. We are honored be part of this community and Gaysorn Village’s launch this year to provide international visitors, and locals, with an opportunity to experience our collection in the Ratchaprasong district.
– Marie France Van Damme
The new Bangkok boutique is the latest addition to the Marie France Van Damme brand, which has rapidly expanded since its inception in 2011 to include an impressive range of ready-to-wear, resort wear, swimwear, bridal, sunglasses, perfume, and candles. The designer launched a seventh namesake boutique in December 2016 in Hong Kong’s prestigious Elements shopping mall, which is Marie France Van Damme’s second Hong Kong store. The company currently has 100 retail locations in some of the world’s most desirable places including Le Bon Marché, Harrods, Selfridges, Bergdorf Goodman, Saks, Neiman Marcus and such exclusive resorts as Aman and One&Only, among other locations worldwide, as well as stores in London, Hong Kong, Singapore and Phuket.
About Gaysorn Village Gaysorn Village
A unique urban lifestyle village that offers shopping and dining experiences rich in passion and creativity in Bangkok’s downtown. Gaysorn Village is the first luxury shopping centre in Bangkok with a long history of groundbreaking firsts housing the world’s finest fashion and accessory brands along with a great selection of “Exclusive One & Only” drinking and dining venues. It’s a shopping destination for whose love and attention to detail brings about products and services that exude the spirit of craftmasters.
For more information please visit www.www.gaysornvillage.com
Made in Hong Kong & South China
Marie France Van Damme is proud of the production capabilities it has built for itself in the past 30 years. With couture and tailoring facilities in-house and embroidery produced across the border in China, every production piece is fitted and quality verified by Marie France to ensure that the Marie France Van Damme label fulfils the highest standards in the industry.
About Marie France Van Damme
Marie France Van Damme is a Canadian-born, Hong-Kong based fashion designer, celebrated hostess and author, whose luxury lifestyle resort wear brand is inspired by her travels and personal style. Marie France Van Damme introduced her eponymous label in the summer of 2011. The Marie France Van Damme line is defined by an edited collection of elegant and seasonless staples with every piece designed to transition seamlessly from city to resort. The brand is loved by celebrities such as Beyoncé, Heidi Klum, Cameron Diaz, Olivia Palermo, Christina Hendricks, and Catherine Zeta-Jones.
Marie France Van Damme is available at her retail locations in Hong Kong, Singapore, Bangkok, Phuket and London, Bergdorf Goodman, Harrods, Saks Fifth Avenue, Neiman Marcus, Intermix and exclusive resorts such as Amanresorts and the One & Only. Collections are not distinguished by season, but relevance. She is also the author of the coffee table book RSVP: Simple Sophistication – Effortless Entertaining featuring her effortless style and entertaining tips with photographs by Herbert Ypma of the Hip Hotels series.
All images courtesy of Marie France Van Damme – mariefrancevandamme.com
Tags: display mannequins, fashion, fashion and lifestyle, fashion design, fashion designers, Fashion Stores, fashion windows, Gaysorn Village, Luxury, luxury fashion, Marie France Van Damme, Top, visual merchandising