By following up on the existing form and creating yet a new design Form Us With Love’s shows strength in producing long-term and ever-evolving structural range developments. “We believe that a durable collection framework is at core of ever brand”, says Form Us With Love.
The design of No.2 is rational and long-lasting, but more so the new monochromatic solid brushed steel case, domed sapphire glass and Swiss quartz movement construction, marks outmost premium details which are what makes No.2 a successful evolutionary inheritor of No.1. The new addition to the TID collection is also available in two sizes, both the 40 mm and 36 mm. “We wanted to take all the good things that was in No.1 and refine it, its our way of manifesting a well thought through range strategy”, says Form Us With Love.
TID is Swedish for time, which is a significant design parameter for Form Us With Love. Besides working as a natural part of your everyday life, the watch you wear must be able to match any fraction of your life. That is why No.2 is both minimal and efficient. “We wanted to reduce No.2 to its core function with the aim to withstand shifts in any fashion or style”, Form Us With Love concludes.
The extended range is presented using a unique display model called “Blocks”. The new display system presents itself as a visual tool incorporating a cube, prism, triangle and pylon made of pine and treated with lye and white oil. The geometrical forms are then placed on black marble. The predefined visual geometrical kit is available in small, medium and large but can be used to build scaled installations at any size.
Photo courtesy of TID.
TID is a Stockholm based watch brand founded in 2012 by Ola. E Bernestål, Petrus Palmér and design studio Form Us With Love’s Jonas Pettersson and John Löfgren. TID is the Swedish word for ‘time’ and accordingly TID strives to offer iconic products with genuine value over time. With a limited range of unique pieces, TID produces striking products to wear everyday.
For more information please visit TID – tidwatches.com
About Form Us With Love | FUWL
FUWL was started in 2005 by John Löfgren, Jonas Pettersson, and Petrus Palmér. They met studying Product Design at Kalmar University, in deepest, darkest Småland, a county in southern Sweden known to be the heartland of Swedish furniture manufacturing.
Even if the number of products that carries its name is big for a relatively young design studio, the biggest achievement for FUWL isn’t the actual product, but the process of thinking, creating and communicating design. Through its relentless search for new opportunities and collaborations FUWL has shown that there are still great opportunities right under our noses. FUWL’s ambition is to be part in creating the top design companies around and has a strong belief that holistic design thinking is the way to get there.
For more information please visit FUWL – formuswithlove.se
Product photos courtesy of Form Us With Love.