Anitta x H&M Studio

In Los Angeles on 12 June, H&M made its mark off the pitch – dressing Brazilian music phenomenon Anitta in a custom H&M Studio look for a highly anticipated performance.

H&M Studio‘s design team had one brief: make something unmistakably Anitta. The result channels her world perfectly – fearless, high-impact and impossible to ignore, with a cool, sporty edge built for a stage of this scale.

The performance opened with a hooded cape: flowy, airy and triumphant, with the energy of a boxer entering the arena. Beneath it, the all-white full look was revealed – a close-fitting white top with cut-outs, wraparound straps and sheer long sleeves, paired with oversized baggy chaps with utility detailing. An intricate rhinestone belt with elongated chains looping at the side of the legs and a matching rhinestone harness completed the look, catching the light with every move.

“This is a very special moment for me and for my career. Representing my country while the whole world is watching is something that fills me with an incredible sense of fulfilment. Doing it in a custom H&M look that feels completely like me – strong, sporty, a little wild – that’s everything,” says Anitta.

“The whole planet is coming together for the next few weeks, and Anitta is one of the most electrifying performers in the world. Dressing her for a moment this global was an honour and a creative thrill. We wanted to capture everything she is: bold, free, completely herself. To see her step out in that look and own every second of it is exactly what H&M Studio is about,” says Kathrin Deutsch, H&M Studio designer.

H&M
https://www.hm.com | @hm

All images courtesy of H&M.

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