GUESS Kicks off Pride Month with Annual WeHo Parade Float

GUESS Kicks off Pride Month with Annual WeHo Parade Float Featuring Zane Phillips and After Party at Beaches Tropicana

GUESS? brought its signature style, energy, and celebration of self expression to West Hollywood this weekend in honor of Pride Month, joining the annual WeHo Pride Parade for the 5th year in a row, with a GUESS float that featured actor and influencer Zane Phillips, Denzel Dion, Rickey Thompson, and Selling Sunset’s Jordyn Taylor Braff.

The float served as a celebration of Pride, community, and the freedom to show up boldly and authentically.

Zane Phillips @zanethan

Philips was dressed in head to toe GUESS Spring 2026 collection, sporting the Rodeo Shorts and Jacquard Shirt paired with the limited edition Venix Watch from GUESS Watches’ 2026 Pride Capsule collection.

Jordyn Taylor Braff @jordyntaylornow

Braff was also spotted in a full GUESS look for the celebration, wearing the Super Relaxed Denim Shorts, Aisha Bustier Top, Emelie Logo Mini, and limited edition True Watch.

Denzel Dion @denzeldion

The celebration did not stop with the parade, GUESS kept the Pride energy going with an after party at Beaches Tropicana in West Hollywood, where guests gathered for an afternoon of music, cocktails, and feel good moments. All joined the brand in the VIP area, turning the afternoon into a vibrant continuation of the day’s celebration.

As part of its Pride Month celebration, GUESS Watches proudly unveiled its Pride Capsule Collection, a trio of striking timepieces designed to honor individuality, connection, and the beauty found in every shade of love. The release includes the Joy, the True and the Venix, all featuring bold colors and styles. In tandem with the launch, GUESS is proud to work with and support The Trevor Project, the leading suicide prevention and crisis intervention nonprofit organization for LGBTQ+ young people, providing critical resources and 24/7 support.

From the parade route to the after party, GUESS celebrated Pride Month with a day centered around joy, inclusivity, self expression, and community.

GUESS?, Inc.
www.guess.com | @guess

Guess?, LLC. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. Guess? also markets, distributes and operates stores for rag & bone, a lifestyle fashion brand. As of November 1, 2025, Guess? directly operated 1,058 retail stores in Europe, the Americas and Asia. Guess?’s partners and distributors operated 507 additional retail stores worldwide. As of November 1, 2025, Guess? and its partners and distributors operated in approximately 100 countries worldwide.

The Trevor Project
www.thetrevorproject.org | @trevorproject

The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Trevor offers 24/7 crisis services, connecting highly trained counselors with LGBTQ+ young people whenever they need support. To drive prevention efforts, The Trevor Project also operates robust research, advocacy, education, and peer support programs. The Trevor Project envisions a world where all LGBTQ+ young people feel safe, seen, and accepted exactly as they are.

All images courtesy of Guess?, Inc.