Licensed to Charm Brings CATS™ to Life with Official Jewelry Collection

Licensed To Charm Brings the Magic of CATS™ to Life with a New Officially Licensed Jewelry Collection Inspired by Andrew Lloyd Webber’s Beloved Musical.

Licensed To Charm has announced the launch of its officially licensed CATS™ jewelry collection, inspired by Andrew Lloyd Webber’s beloved and iconic musical.

Licensed to Charm’s CATS™ Official Jewelry Collection, created in collaboration with Andrew Lloyd Webber Musicals to celebrate 45 years of CATS™.
The collection features wearable jewelry and gifts inspired by the iconic musical.
Photo courtesy of Licensed to Charm. ™ & © LW Entertainment Ltd.

Known for transforming cherished characters and cultural touchstones into wearable, collectable jewelry, the brand saw CATS™ as a natural addition to its growing portfolio of officially licensed ranges. Designed and handcrafted in the UK using Licensed To Charm’s signature sustainable approach, the collection captures the magic and personality of one of the world’s most celebrated musicals. Created for both lifelong fans and new audiences alike, the pieces are designed to carry a touch of theatrical joy wherever they are worn.

Crafted to celebrate 45 years of one of the world’s most beloved musicals, the officially licensed CATS™ collection brings the magic of Andrew Lloyd Webber’s iconic stage production to life through wearable jewelry and gifts, with each piece designed and made in the UK.

CATS™ 81 Number Plate Necklace in Gold and in Silver Plated

Adding a touch of nostalgia to the collection, the CATS™ 81 Number Plate Necklace in Gold Plate is a nod to the musical’s iconic 1981 debut, handcrafted in the UK and designed to be as much a collectable keepsake as it is a wearable piece of jewelry. Adding a playful touch to the CATS collection, the CATS™ 81 Number Plate Brass Necklace in Silver Plated brings a bold, graphic element to the range, offering fans a stylish everyday piece that nods to the iconic show’s unforgettable branding.

Officially licensed CATS™ 81 number plate necklace in gold plate, handmade in the UK by Licensed To Charm. A nostalgic musical theatre necklace inspired by CATS and designed as a collectable gift for theatre lovers.

CATS™ 81 Number Plate Keyring in Gold Plate

Rounding out the collection is the CATS™ 81 Number Plate Keyring in Gold Plate, a nod to the musical’s landmark 1981 debut that makes for a truly special keepsake for any fan marking the 45th anniversary.

Officially licensed CATS™ 81 number plate keyring in gold plate, handmade in the UK by Licensed To Charm. A collectable musical theatre gift inspired by the iconic CATS musical and its 45th anniversary.

CATS™ Rum Tum Tugger Leather Necklace in Silver Plate

Adding a touch of rock ‘n’ roll to the collection, the CATS™ Rum Tum Tugger Leather Necklace in Silver Plate captures the rebellious charm of one of the musical’s most beloved characters, handcrafted in the UK and available now at Licensed To Charm website.

Officially licensed CATS™ Rum Tum Tugger leather necklace in silver plate, handmade in the UK by Licensed To Charm. A bold musical theatre gift inspired by the iconic character from CATS.

The full CATS™ collection is now available at licensedtocharm.com, offering fans a range of jewelry and gifts inspired by one of the world’s most iconic musicals. Created to celebrate 45 years of the legendary stage production, the collection features standout pieces including the 1981 number plate necklace and keyring, a bold silver-plated brass necklace, and the Rum Tum Tugger leather necklace. Each design has been carefully handcrafted in the UK, reflecting the magic, character, and theatrical spirit of CATS™. Whether purchased as a personal keepsake or a gift for a fellow fan, the collection is designed to bring a touch of CATS magic into everyday life.

Licensed to Charm
https://licensedtocharm.com |@licensedtocharm

Licensed to Charm is a designer and maker of sustainable, quirky jewellery and collectables full of character, unique and authentic. Everything is designed and made in the UK, and collections include officially licensed ranges and their design creations crafted in Sterling Silver and gold vermeil.

The business was founded in 2012 as a small family-run workshop and boutique shop, creating and making its designs. However, in 2018 Founder and Creative Director Maggie Calmels had the idea to recreate favourite characters and objects with a special place in people’s memories as collectable jewellery. The first brands to come on board were a trio of British Classics: The Beano, Aardman Animations, and Watership Down, followed by Thunderbirds, Hello Kitty, Miffy, Pusheen, the cult classic film Labyrinth, Frida Kahlo and most recently, Moomins, Eric Carle’s The Very Hungry Caterpillar and Dark Crystal.

At Licensed to Charm, we are committed to sustainability. Our jewellery is designed and crafted in the UK, giving us a low carbon footprint. We manufacture artisan components, hand-assemble them, and finish them.

All images courtesy of Licensed to Charm.
™ & © LW Entertainment Ltd.