GUESS? x Marilyn Monroe™ Capsule Collection

GUESS?, INC. REVEALS THE GUESS – MARILYN MONROE™ CAPSULE COLLECTION – SS26: INSPIRED BY A LEGEND, DESIGNED FOR NOW

GUESS? unveils the Marilyn Monroe™ Capsule Collection, bringing together the union of two cultural icons of glamour and timeless style.

When GUESS first introduced the Marilyn 3-zip jean in 1981, it became an instant sensation. The distinctive slim-fit design reflected Paul Marciano’s love of cinema, capturing the glamour, attitude, and allure of the silver-screen divas who inspired it. Those jeans helped rewrite the story of denim, transforming a fabric once associated with stiff, shapeless workwear into fitted, fashion-forward designs that fused French chic with old Hollywood glamour.

Today, that legacy comes full circle. June 1, 2026 would have been the 100th birthday of the Hollywood muse and 45th anniversary of GUESS?, Inc.; GUESS is pleased to announce the Marilyn Monroe™ Capsule Collection, bringing together the union of two cultural icons of glamour and timeless style.

The collaboration with Marilyn Monroe™ is the revival of the legendary Marilyn 3-zip jean updated with modern washes and fits for today’s generation. Inspired by Marilyn’s unmistakable allure, the capsule collection draws on the provocative sensuality that has shaped the GUESS aesthetic from its start. Grounded in the Marciano brothers’ vision of American glamour, it blends heritage with a distinctly modern attitude.

The capsule re-creates the icon through a modern, self-assured vision of the diva, a celebration of femininity where presence evolves and essence remains. Rooted in GUESS’s American glamour, the collection inspires women to become their own muse, a Diva rewritten for today.

Infused with striking imagery and a playful yet self-assured spirit, the collection consists of pieces inspired by Marilyn’s iconic halter neck dresses, bustier tops, cropped jackets and capri pants. Capri pants which first emerged in the late 1940s / early 1950s, inspired by the relaxed elegance of Mediterranean resort life. Associated with jet-set culture, the cropped silhouette gained international prominence when embraced by mid-century Hollywood icons including Audrey Hepburn, Sophia Loren, and Marilyn Monroe, who made the cropped style synonymous with chic, sun-soaked sophistication on and off screen.

Youthful silhouettes reinterpret Golden-Age charm with a fresh edge celebrating curves through cinched waists, feminine lines, and pieces designed to radiate confidence and modern energy. Relaxed graphic tees and cropped denim jackets find a new voice, crafted in updated fabrics elevated with vintage-inspired prints with nods to Marilyn while checks, cherry prints and polka dots bringing together the iconic and the effortless in a single bold, modern expression.

“Marilyn’s authenticity made her a symbol of American femininity,” said Paul Marciano, GUESS?, Inc. Co-founder and Chief Creative Officer. “Her style was an expression of her identity. With this collection, we honor her legacy and celebrate the idea that when you embrace who you are, your style becomes truly timeless.”

The Marilyn Monroe™ Capsule Collection is available on guess.com, in GUESS stores, and at selected wholesale partners.

GUESS?, Inc.
www.guess.com | @guess

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. Guess? also markets, distributes and operates stores for rag & bone, a lifestyle fashion brand. As of November 1, 2025, Guess? directly operated 1,058 retail stores in Europe, the Americas and Asia. Guess?’s partners and distributors operated 507 additional retail stores worldwide. As of November 1, 2025, Guess? and its partners and distributors operated in approximately 100 countries worldwide.

All images courtesy of Guess?, Inc.

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