bebe®, the go-to destination for bold and glamorous fashion, announces its debut collaboration with the iconic Betty Boop™.
The bebe x Betty Boop collection unites two cultural powerhouses known for their fearless attitude and unmistakable point of view.
bebe has built a lasting legacy as a destination for confident, fashion-forward women who embrace bold silhouettes and statement-making style. Known for defining body-conscious dressing and glamorous day-to-night looks, the brand continues to evolve for a new generation seeking pieces that feel expressive, polished, and undeniably confident. Now celebrating its 50th anniversary, bebe is marking the milestone year through partnerships with iconic names that reflect its enduring influence in fashion and pop culture.
As Betty Boop experiences a major resurgence, fueled by the success of BOOP! The Musical on Broadway and a new wave of fashion and lifestyle collaborations, her legacy as a symbol of modern femininity feels more relevant than ever. Beloved across generations, Betty Boop continues to captivate today’s consumer through nostalgia, pop culture relevance, and a renewed embrace of individuality, fun, and self-confidence.
The bebe x Betty Boop capsule reimagines Betty’s instantly recognizable character through bebe’s signature sophisticated, sultry lens. The unique product offering includes styles for confident nights out, flirty date-night silhouettes, iconic denim and logo basics, and soft, romantic sleepwear for nights in – each designed to feel expressive, feminine, and effortlessly sexy. Bold newspaper graphics, lip prints, and polka dots round out the collection.
“Betty Boop is one of the most enduring icons in pop culture and this partnership perfectly captures the confident, fun, and timeless style both bebe and Betty Boop represent,” said Joey Gabbay, CEO of Bluestar Alliance, bebe’s parent company. “Reimagining Betty Boop’s iconography through bebe’s fresh, fashion-forward lens allows us to celebrate her legacy in a way that feels modern, elevated, and unapologetically glamorous for today’s consumer.”
Launched on Monday, March 24th, the collection is available exclusively on bebe.com.
bebe®
www.bebe.com | @bebe
Founded in 1976, bebe® is the go-to destination for chic, contemporary fashion. The brand evokes a mindset—an attitude, not an age. It’s a true original, always defining fashion’s next stride forward. The bebe® brand remains true to its DNA offering bold, sexy and glamourous style for the ever-evolving fashion enthusiast. The collections bring a touch of glam to everyday style with the use of vibrant colors, pattern and texture mixes and attention to details including crystal embellishments, embroidery and more. Bebe® is all about bold statement making fashion that embraces self-expression, individuality, and creativity for a sensual and sophisticated lifestyle.
BLUESTAR ALLIANCE, LLC
www.bluestaralliance.com
Founded in 2006 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $13 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world.
Betty Boop™ and Fleischer Studios
bettyboop.com | fleischerstudios.com | @bettyboop
Betty Boop was created by Max Fleischer for his “Talkartoons” series, the world’s first animated “talkies” which Max’s company, Fleischer Studios, produced for Paramount Studios. In the 1930 cartoon “Dizzy Dishes,” the first of the series, Betty’s unnamed precursor character appeared as a dog-like stage performer who sang and danced with another dog-like character named Bimbo, joyfully entertaining vast audiences of other Fleischer characters from the animal kingdom.
Inspired by the collective energy, style and sound of the many popular Jazz Age flappers and entertainers of the 1920s, Betty quickly evolved into a full-fledged human character, becoming the only female animated screen star in the world. Voiced by Mae Questel, Betty starred in more than 100 cartoons, 90 of which are included in the official Betty Boop series, which ended in 1939. Since then, Betty has appeared in dozens of hit movies, television specials, commercials, and was the first cartoon character to be profiled by A&E’s Biography series.
Today, Fleischer Studios with their team of creative professionals and worldwide licensing agency, Global Icons (globalicons.com) continue to parlay the iconic Betty Boop into a worldwide licensing and entertainment phenomenon, delighting millions of fans and collectors alike. Please visit them online at fleischerstudios.com and bettyboop.com.
© TM & © 2026 Fleischer Studios, Inc. All images courtesy of bebe®.
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