Nike and Jacquemus Join Forces to Reimagine the Iconic Moon Shoe for Today’s Generation
- Bill Bowerman’s hand-built Moon Shoe is now the subject of reinterpretation for the first time, taking on new life through a collaboration between Nike and Simon Porte Jacquemus, who has reimagined the iconic silhouette for a new generation.
- Today’s Moon Shoe blends the original model’s racing origins with a modern ballet aesthetic to create a contemporary, low-to-the-ground torpedo shoe reflecting both the simplicity of Jacquemus’ Parisian design philosophy and the dynamism of Nike’s sport heritage.
- The restyled silhouette is the fourth footwear collaboration between Nike, Jacquemus and his eponymous fashion brand, following the Nike x Jacquemus Air Max 1, J Force 1 and Air Humara.
Nike co-founder Bill Bowerman’s hand-built Moon Shoe is now the subject of reinterpretation for the first time, taking on new life through a collaboration between Nike and French designer Simon Porte Jacquemus, who has reimagined the iconic silhouette for a new generation.
Sleek and fashion-forward, the new sneaker bridges performance heritage and style with speed and sophistication, capturing the same relentless drive that defined its earliest incarnation: a racing shoe named for the crater-like imprint it left with every step during testing for the 1972 U.S. Olympic Track & Field Trials.
The restyled Moon Shoe captures the look and feel of the original icon – Nike’s first to incorporate its famed waffle sole innovation – while adding modern touches that elevate the silhouette and stay true to the brand’s running DNA.
Today’s Moon Shoe features a ruched nylon upper and Nike Grind outsole that blend the silhouette’s racing origins with a modern ballet aesthetic to create a contemporary, low-to-the-ground torpedo shoe that reflects both the simplicity of Jacquemus’ Parisian design philosophy and the dynamism of Nike’s sport heritage.
“Three years ago, when I visited the Nike archives, I first came across the historic Moon Shoe,” says Simon Porte Jacquemus. “I saw a unique, minimal running shoe that was both timeless and modern in its simplicity and execution. I knew it was an opportunity to create a new story and reshape it in the Jacquemus way.”
The silhouette features a leather Swoosh and heel counter, and Jacquemus logos adorn the tongue, heel and sock liner. In a nod to the model’s history, the shoe comes in exclusive co-branded packaging that harks back to Nike’s earliest heritage as Blue Ribbon Sports.
The original Moon Shoe was born from Bowerman’s search for a lightweight traction solution that could give track athletes better grip without weighing them down. He was struck one morning by the grid pattern of his wife’s waffle iron, with its raised squares resembling the exact geometry he’d been chasing, and he poured liquid rubber into the small kitchen appliance to create a new kind of sneaker sole, resulting in an early prototype of what would become the Moon Shoe.
While a small batch of early models debuted at the 1972 U.S. Olympic Trials, the Moon Shoe never went to market. Its DNA was quickly adapted, however, into the 1973 Oregon Waffle and 1975 Waffle Trainer, the latter of which became Nike’s first blockbuster success, giving athletes improved grip and redefining expectations of running shoe performance.
Today’s Moon Shoe is the fourth footwear collaboration between Nike, Jacquemus and his eponymous fashion brand, following the Nike x Jacquemus Air Max 1, J Force 1 and Air Humara. Most recently, the partners joined forces to create an unmissable expression of sport and style through a summer 2024 collection and campaign featuring the city of Paris and Nike’s portfolio of athletes as the ultimate muses.
The contemporary Moon Shoe, which first debuted during Jacquemus’ Spring 2025 runway show in Paris, takes on three distinct styles for its commercial release, including the Jacquemus-exclusive Alabaster colorway alongside Off Noir and University Red looks.
The Nike x Jacquemus Moon Shoe is available at jacquemus.com before launching across SNKRS and select Nike retail locations October 6.
All images courtesy of Nike.
Tags: Bill Bowerman, collaboration, collaborations, design, design philosophy, fashion, fashion-forward, footwear, Jacquemus, Moon Shoe, Nike Grind, Olympic, Parisian, Parisian design philosophy, product design, shoe, Simon Porte Jacquemus, sneakers, sports and fashion, sports fashion, sportswear, sporty, Top
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