House of Sunny Unveils ‘ETERNAL’

A Print-Powered Nostalgic + Sustainable Drop for the Autumn/Winter ’25 It Girl.

East London cult fashion label, House of Sunny, is back with a classical bold statement for Autumn/Winter ’25 – with all pieces made from recycled mesh. The brand’s latest drop ‘ETERNAL’ showcases a collection that reimagines timeless prints with a fresh twist while reflecting its sustainable ethos.

Following the sell-out success of its previous recycled mesh drop, the brand is turning up the volume with three iconic prints – polka dots, leopard and check for the Autumn/Winter ’25 season. From head scarfs and handbags to printed skirts, dresses and long sleeved tops, the staple prints have been given a modern twist.

Each piece in the drop is built to last. Low-key but bold, super wearable and of course, made in limited numbers – some under 30 units. Made from recycled materials these are pieces designed to be restyled, not replaced. No fads. Just prints that get better every time you wear them.

House of Sunny’s founder and creative director, Sunny Williams, comments: “People love to say polka dots are back, but they never went away. It’s the same for leopard and check, these patterns are part of style DNA. With this collection, we’re thinking about what lasts and what will still look great 10 years from now. I like to think of this drop as a bit of nostalgic return to what just works.

“We love recycled mesh it’s a great way to bring our signature House of Sunny girl style and at the same time follow our commitment to ethical fashion. You can just throw them on and feel like yourself – there’s real freedom to that right now. We’ve kept the quantities small because we believe in the value of quality.”

Based in Hackney, East London, House of Sunny continues to champion slow fashion with small-batch production and thoughtful designs with each piece in the ‘ETERNAL’ drop made in limited quantities ensuring exclusivity while embracing sustainability credentials.

House of Sunny is not doing nostalgia for the sake of it – they just rate a good dot, a clean check and a leopard. It’s retro reimagined and these prints still hit.

House of Sunny
https://houseofsunny.com | @houseofsunny

Leading UK fashion brand, House of Sunny, was founded in Hackney, London in 2011 by Sunny Williams. The brand prides itself on creating timeless designs by portraying an aesthetic that is uniquely its own. With a strong focus on craft, driven to make a staple of the moment with a feeling that lasts. In the last decade, the London-based brand has been nurturing an inclusive community of dedicated and socially conscious followers keen to join their journey.

House of Sunny is dedicated to slow fashion and sustainability and remains steadfast in its mission to find joy. Under the direction of Sunny Williams (founder / creative director) the brand continues to go from strength to strength and can be found in prestigious London stores such as Selfridges. It continues to attract famous fans such as Kendal Jenner, Dua Lipa, Bella Hadid in the process, as well as its loyal supporters on social media, affectionately named ‘homies’.

All images courtesy of House of Sunny.