Hurley x Travis Barker Capsule Collection

On Saturday, May 31st, Hurley, the global apparel and lifestyle brand, celebrated their recent campaign and collection launch with legendary drummer, producer and brand ambassador Travis Barker at Tillys in Irvine, CA.

Hurley and Travis Barker Capsule Collection is a collaboration that celebrates the power of music, art, culture, and self-expression. Travis Barker, a legendary musician known for his incomparable talent, entrepreneurship, and distinct sense of style, aligns perfectly with Hurley’s brand ethos and commitment to innovation, positivity, and individuality. This partnership champions music, art, and creativity, bringing together two iconic names to inspire the voice of a new generation.

Barker, wearing the Hurley x Travis Barker Check Out Long Sleeve made a special appearance at Tillys. Barker’s distinct influence is woven throughout every element of the limited-edition drop and innovative campaign.

Fans lined up to attend and had the opportunity to meet and greet, take photos with Travis, and leave with an autographed Zine of campaign imagery featuring Barker.

Customers were also given the chance to customize branded tote bags as a gift with purchase of any Hurley x Travis Barker product and were able to enjoy a set by Travis’ frequent collaborator DJ Spider.

The Hurley x Travis Barker collection, including apparel, swimwear, footwear and headwear is now available at www.hurley.com, www.tillys.com, and in select Tillys stores.

Hurley x Travis Barker Capsule Collection

HURLEY
www.hurley.com | @hurley

Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water.

BLUESTAR ALLIANCE, LLC
www.bluestaralliance.com

Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance is a global brand management company that owns, manages, and markets a portfolio of premium fashion, lifestyle, and consumer brands. The portfolio spans a range of luxury and contemporary brands, with over $10 billion in global retail sales. Bluestar Alliance’s network of domestic and international partners offers the opportunity to take niche and established brands and grow them into worldwide lifestyle brands. The company manages a portfolio of over 500 licensees and a growing branded retail platform of over 500 stores throughout North America, Europe, Australia, South America, Asia, the United Arab Emirates, the Middle East, and India.

TILLYS
www.tillys.com | @tillys

Tillys is a leading destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men and women. They recently launched their ‘Discover Your Style’ campaign, redefining the brand by emphasizing the importance of personal style as a driving force towards confidence and mental wellness, fostering positivity and spreading “California Shine.” Tillys is headquartered in Irvine, California and currently operates 249 stores across 33 states, as well as its website, www.tillys.com.

TRAVIS BARKER
www.travisbarker.com | @travisbarker

Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, dance, and country.

All images courtesy of Hurley.