The values-led shoemaker will not implement tariff-related price increases in 2025
KEEN, Inc., the values-led, Consciously Created business, is on a mission to be the world’s most innovative, regenerative, and trusted footwear company.
Throughout its 22-year journey, the pioneering, family-owned business has continued to stand by one simple belief: when things get tough, you show up for the people who matter most.
Today, it is stepping forward with a clear decision: KEEN will not implement any tariff-related price increases for the remainder of 2025.
In these unprecedented times, KEEN has been monitoring the landscape and listening to its partners, fans, and community. While no one knows what the future holds, the company is dedicated to lessening the impact in the areas it can control.
Founder and CEO of KEEN, Rory Fuerst has sent an official letter to all its partners, confirming the business decision, “We believe it’s our responsibility to support our retail partners and fans through this period of uncertainty. By holding our prices steady, we aim to help you maintain strong consumer relationships and continue delivering the value and quality people expect from KEEN.”
“We recognize this is not a simple or easy choice in today’s climate – but it’s the right one.”
As KEEN is backed by a diversified supply chain, owned manufacturing including a factory in the USA, and proactive planning – the company is fortunate to be in a position to absorb these impacts without passing them on to its community.
KEEN wants its fans, partners, and global community to know that it stands with them in solidarity through the economic uncertainty and challenges ahead.
KEEN
www.keenfootwear.com | @keen
Family-owned and values-led for over 20 years, KEEN is striving to make the most original, durable, Consciously Created footwear on the planet and using its business to do good.
In 2003, KEEN started a revolution with the introduction of the original hybrid sandal, the Newport – combining the openness of a water sandal with the toe protection of a rugged shoe. KEEN has continued to create industry-changing innovation for life outside on trails, jobsites, sidewalks, and water. Its KEEN.FUSION-constructed Targhee IV hiking boot was awarded a Best Invention of 2024 by Time Magazine for its revolutionary durability. KEEN has been PFAS free since 2018 and is taking everything it knows as a conscious shoemaker and putting it in service of people and the planet – sharing its sustainable innovations to do more good together.
All images courtesy of KEEN – www.keenfootwear.com
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