AriZona® Iced Tea marked the launch of their exclusive sunglasses collaboration with luxury eyewear designer Thierry Lasry by hosting a vibrant three-day pop-up at 216 Lafayette Street in SoHo.
AriZona® Iced Tea once again demonstrated why they’re more than just a 99-cent can – they’re a cultural phenomenon. Over the weekend, the beloved beverage brand transformed SoHo’s 216 Lafayette Street into a three-day pop-up extravaganza, celebrating the launch of their exclusive sunglasses collaboration with luxury eyewear designer Thierry Lasry.
The immersive experience spanned two levels: a curated shopping space downstairs, and a secret speakeasy upstairs where guests sipped on AriZona’s newest hits – including AriZona Hard and Cold Brew Coffee. But it wasn’t just the drinks or the designer shades that drew a crowd. Fans – affectionately known as “Zonies” – lined up for blocks, some traveling hours from across the East Coast (yes, even from Boston) just to be part of the moment.
And the biggest surprise? AriZona® founder and CEO Don Vultaggio himself showed up to thank the fans – not with a corporate wave, but with heart. In a move that had everyone talking, Don personally handed out hundreds of oversized plush Big Can pillows to people waiting in line, creating a moment that felt more like a family reunion than a brand event.
“People were more excited to meet Don than to grab the freebies,” said one attendee. “They were taking selfies, shaking his hand, even thanking him for keeping the cans at 99 cents after all these years.”
AriZona® x Thierry Lasry
Sunglasses Collection and Exclusive Merch
Thierry Lasry teamed up with AriZona® for a limited-edition sunglasses collection inspired by the brand’s iconic can design. The line features nine matte-finish shield sunglasses in AriZona’s vibrant colors, blending sporty chic with nostalgic flair. Each pair is crafted from molded nylon and hand-painted in Italy to achieve the goal of marrying luxury with accessibility. Priced at $99, it offers a stylish nod to AriZona’s signature 99-cent value.
For those who didn’t make it to the pop-up, there’s still good news: the limited-edition sunglasses and exclusive merch drop is available online at drinkarizona.com.
AriZona® Beverages
drinkarizona.com | @DrinkArizona
Founded in Brooklyn, NY in 1992, AriZona’s mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages – makers of the number one Iced Tea in America, holds a unique position in the global beverage industry with its iconic $0.99 big can and “keeping it real” no frills approach to the consumer market.
AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.
All images courtesy of AriZona®.
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