VENUS Launches New Petite Line

VENUS Launches New Petite Line, Delivering Inclusive Sizing and a Perfect Fit – No Alterations Needed.

VENUS, the brand synonymous with bold, unique apparel for every occasion, proudly introduces its new Petite collection, a direct response to customer feedback and a promise fulfilled by CEO Laura Bollier.

From the moment Laura Bollier has joined VENUS, Bollier made a commitment to expand inclusive sizing, ensuring that all women, regardless of size, can find stylish clothing that fits perfectly right off the rack-without the need for alterations.

“I am thrilled to share exciting news that is close to my heart. The VENUS team has been busy going to great (err “short”) lengths tailoring our fits to provide more options for our inclusive size offerings. Introducing, VENUS Petites!” Says CEO Laura Bollier.

The new Petite collection, featuring 40 thoughtfully designed styles, reflects VENUS’ dedication to listening to its customers and evolving to meet their needs. Whether it’s a chic dress or a pair of perfectly tailored bottoms, each piece in this collection is crafted to fit women with petite frames, typically between 4’11” and 5’4″. This launch reinforces VENUS’ unwavering commitment to inclusivity, quality, and value, all while maintaining the stylish flair the brand is known for.

Bollier continues “As a petite woman, I know how important it is for fashion to fit perfectly. Our new collection designed for those 5′ 4″ and under, celebrates just that. This line is crafted with the same bold, fearless style and commitment to affordability that you love, now tailored to fit and flatter petite frames. We’ve ensured every detail fits perfectly right off the rack, so you can now say good-bye to alterations and hello to VENUS Petites!”

This new line is more than just a collection-it’s a celebration of VENUS’ commitment to creating fashion that fits every woman, honoring the promise to listen to and value customer feedback.

The VENUS Petite collection is available in sizes Size 0- 16 and XXS – L, with new drops launching from September through December 2024, exclusively at venus.com.

Laura Bollier

Laura Bollier is a visionary leader driving VENUS into a new era as its first female CEO, a position she assumed in 2021. With a remarkable 25-year career in the retail industry, Bollier brings a wealth of experience and expertise to her role as she spearheads the company’s modernization. Placing a resolute focus on product quality and fit while ushering the organization through a digital transformation, she aims to redefine the VENUS brand for the modern woman. Under her leadership, VENUS is not only enhancing its product offerings but also ensuring they resonate with contemporary consumers who value inclusivity.

Before joining VENUS, Bollier spent a decade at Spanx, where she served as Vice President of Global Merchandising. Prior to that impactful tenure, she made significant contributions at VF Corporation, leaving her mark on the distinguished Nautica and Kipling brands. Her early career included roles at Coach, Lord & Taylor, and Macy’s. A proud native of New York City and a graduate of the University of Central Florida with a business degree, Bollier’s leadership philosophy is rooted in her passion for empowering women and fostering collaborative synergy. She believes in positive change, valuing learning from the past without letting it limit future possibilities.

VENUS
www.venus.com | @venus

Founded in 1982 in Jacksonville, Florida, VENUS’ heritage is rooted in swimwear, starting with designing posing suits for bodybuilding competitions. This led to offering tops and bottoms sold separately, a unique approach that soon attracted regular women seeking the perfect beach fit, establishing VENUS as the originator of swim separates. Over 40 years, VENUS has expanded beyond swimwear to include clothing, accessories, and lingerie, all designed to inspire confidence for every occasion. With a focus on fit and quality, VENUS strives to create flattering styles that make every woman feel like a goddess, shining brightly no matter the destination.

All images courtesy of VENUS.