Dr. Martens and MadeMe Announce Their First Collaboration with Steely Determination and an Open-hearted Shoe — Featuring London-based Artist and Vocal Tour De Force, Lola Young.
The first collection from the partnership includes a chunky 1461 Quad shoe in black or silver with a steel toe exposed through a heart-shaped cut-out.
Worn by Lola Young, Styled by Spencer Singer and Photo by Mayan Toledano.
Unapologetic, fearless, authentic. There’s an undeniable crossover in spirit between Dr. Martens and MadeMe. The femme-forward, straight-talking “it girl” type who serves as a muse for founder Erin Magee is frequently spotted in a pair of Doc’s boots, with an undefinable attitude that makes her at home in the world of both brands. For the campaign, this mood is personified by London-based singer-songwriter Lola Young, whose raw charm and punchy, versatile voice embody the take-it-or-leave-it mindset of the quintessential MadeMe girl.
Worn by Lola Young, Styled by Spencer Singer and Photo by Mayan Toledano.
I’ve always wanted to work on a steel toe DM’s shoe. The heart cut-out leather exposing the steel toe is as tough and utilitarian as it is soft. It’s a beautiful contradiction, just like the MadeMe girl.
— Erin Magee, MadeMe Founder
Worn by Lola Young, Styled by Spencer Singer and Photo by Mayan Toledano.
Since launching the women’s streetwear label MadeMe in 2007, Magee has transformed it into a ubiquitous New York brand and an inclusive community that occupies a still-revolutionary space in the male-dominated streetwear industry. Magee’s “for girls, by girls” ethos continues to champion women against the backdrop of a scene where they are historically underrepresented. Dr. Martens, whose boots and shoes have been at the feet of a long line of riot grrrl disruption, makes a natural partner for MadeMe as it continues its tradition of rebellion.
Worn by Lola Young, Styled by Spencer Singer and Photo by Mayan Toledano.
I’ve known Erin for a long time, so it was great to finally bring this collaboration to life. In a lot of ways our collaboration was inevitable. MadeMe occupies that same rebellious space in women’s fashion that DM’s boots always have. It was great to put a spin on that heritage for a new generation.
— Darren Mckoy, Dr. Martens Global Creative Director
Worn by Lola Young, Styled by Spencer Singer and Photo by Mayan Toledano.
The 1461 3-eye shoe is built on our formidable Quad sole, marked with our grooving pattern and signature yellow welt stitching. It’s available in black Vintage Smooth leather with black laces or silver Alumix with purple laces. Both colours are fitted with a steel toe cap with a heart-shaped cut-out – for industrial edge with a softer twist. Dual branding appears on the heel and insock.
Photo by Mayan Toledano.
Dr. Martens x MadeMe available at drmartens.com, Dover Street Market, Ssense and other select global retailers.
Photo by Mayan Toledano.
Worn by Lola Young, Styled by Spencer Singer and Photo by Mayan Toledano.
Dr. Martens x MadeMe 1461 Quad Silver
Dr. Martens x MadeMe 1461 Quad Black
Dr. Martens
www.drmartens.com | @drmartensofficial
The first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time.
Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s boots or shoes.
The simple silhouette allows people to customise each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment.
The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made In England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and a process that hasn’t changed since our first pair six decades ago.
MadeMe
MadeMe is a peerless “by girls, for girls” brand originating in New York City in 2007. Since its inception, the label has evolved to represent the dynamic perspectives of today’s downtown youth. In the early 90s, a powerful female-first ethos shaped music, clothing and culture. MadeMe embodies this energy for a new generation. With each collection the brand celebrates countercultural style tribes and the pioneering women who led them. Whether taking cues from riot grrls or ravers, MadeMe communicates through ideas and interests. It is an ecosystem of kindred individuals who are at their core – themselves. This display of selfhood can be read as defiance or transgression against a minefield of relevance and moodboards. The MadeMe girl is radical because she rebels against the concept of who society says she should be, she does what she wants and is able to trust her own intuition. That feeling is always captured and embodied by both the girls and the clothes they wear.
Dr. Martens and MadeMe Campaign Photography by Mayan Toledano.
All images courtesy of Dr. Martens.
Tags: 1461 Quad shoe, 1461 shoe, campaign, casualwear, collaborations, cut-out, design, design icons, designer spotlight, designers, DMS, Dr. Martens, fashion, fashion and lifestyle, fashion icons, fashion store, footwear, Leather, Lola Young, MadeMe, metallic, metallic hues, metallic leather, music, music and fashion, must have, partnership, shoe design, shoe making, shoemakers, shoes, streetwear, Top, trends, trendsetters, Winter
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