Ground Up International, a footwear company that produces shoes for Disney, Nickelodeon, Star Wars, and many others, is excited to announce the launch of its first-ever branded standalone sneaker collection, available exclusively at Snipes.
Ground Up is thrilled to step into the sneaker industry independently stepping away from licensed footwear, introducing never-before-seen styles to all their fans.
Ground Up is taking this collection to new heights with its original all-new custom branded “UP” outsoles featuring bright paint splatter-like designs. The official Ground Up Bear which represents the brand, is making its debut in the collection, inspiring creativity and innovation. Ground Up’s new sneaker drop focuses on “Amplifying Your Colors”, inspiring kids to express their individuality. With bright colors and playful designs, each sneaker invites everyone to confidently show off their unique personalities.
Ground Up explores the world of color using its influence to bring these colors’ one-of-a-kind personalities to life through fashion. The lineup is a five-capsule collection featuring all preschool sizes with cotton laces and toddler sizes with elastic laces.
Step into your color with this bold five-capsule collection made to inspire. The bold red Boy’s Graffiti Low Top sneakers represent confidence and power. Featuring graffiti artwork, with a red Ground Up Bear charm, every step is a statement of individuality.
The dark green Boy’s Dino Low Top sneakers focus on embracing adventure and discovery. With dinosaur patches and printed charms, these kicks are ready for any journey.
The playful colors in the Girl’s Splatter Heart High Top are sure to brighten up your little ones’ world. These vibrant kicks feature colorful hearts with matching splatter-print laces, while the iridescent collar adds sparkle to complete the lively look.
Be forever inspired with creativity in the Girl’s Star High Tops. Featuring captivating neon pink, yellow, and blue stars on a sleek black canvas, these kicks ensure you stand out in any crowd.
Fly high in the purple Girl’s Butterfly High Tops signifying magic and creativity with every step they take. Featuring a pastel purple watercolor ombre canvas. The silver-coated glitter trim adds a sparkling accent, making an ultimate fashion statement.
The interlocking “Up” symbol on every sneaker represents the connections we make every day with Ground Up, our friends and families, our favorite brands, and ourselves.
Ground Up
www.groundupintl.com | @groundupintl
Ground Up’s brand mission is to fulfill the need for fun. They provide customers the freedom to express themselves through their favorite fandoms. The company is dedicated to fostering creativity and facilitating collaboration between their footwear and everyone’s favorite brands.
Ground Up has progressively become a recognizable brand for the whole family that stands for fashion and fun. By retaining an integrated portfolio of licensed and owned brand footwear, Ground Up’s unique capability to design and translate fashion trends and items for all market accounts and price points allows us to develop a wide variety of consumers.
All images courtesy of Ground Up.
Tags: canvas, charms, collection, collection development, Color, colorful, Disney, fashion, fashion and lifestyle, fashion industry, footwear, graffiti, Ground Up, heart, kids, kidswear, menswear, Nickelodeon, printed patches, shoe design, shoes, sneakers, toddler, Top, womenswear
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