Arius Juan, the Atlanta-based fashion brand founded by Jujuan Lewis, has announced the release of its forthcoming Spring/Summer 2024 Collection, titled “American Prep” which will drop on March 30, 2024.
Collection 4 embarks on a captivating exploration, merging the classic lines of historical prep school attire with the edgy energy of streetwear and the familiar comfort of public-school uniforms. The new collection is full of rich coffee hues and features one-of-a-kind pieces like the intriguing carbohydrate molecule skirt that sets Arius Juan apart from many of the other fashion labels of the moment.
“American Prep” explores the intersection of prep and public-school aesthetics, but also transcends the limitations of conventional labels, challenging societal perceptions that often pit private and public education against each other. The collection showcases the inherent strengths and weaknesses of each system, ultimately celebrating the diversity and richness that both worlds offer.
Aesthetics is very important to Arius Juan. Beyond just the appearance of their garments, Arius Juan breathes life into each collection by presenting it in a variety of evocative settings that capture the essence of “American Prep”. In this case, bustling city streets, busy train stations, and cozy bookstores are the backdrops that allow the brand to add layers of context and storytelling, allowing the viewer to fully immerse themselves in the world of “American Prep”.
Jujuan Lewis, Founder and Creative Director of Arius Juan, shares the inspiration behind the collection: “Collection 4 by Arius Juan celebrates the diverse influences of my educational journey, blending the experiences of both public and private schooling in Chattanooga, TN. It’s a tribute to the valuable lessons learned and the unique perspectives gained from each setting, defying stereotypes and embracing the rich tapestry of my upbringing.”
Arius Juan
www.ariusjuan.com | @ariusjuan
Arius Juan redefines minimalism with a vibrant, contemporary twist on luxury goods, infusing color and American elements to craft a new standard of modern luxury. Founded by Jujuan Lewis in 2021, the company serves as a bridge between emotions and creativity, highlighting the deep connections between life’s emotions and our everyday experiences.
With a commitment to superior quality and pieces that exude confidence and belonging, Arius Juan exceeds creative boundaries and sets new standards of excellence.
All images courtesy of Arius Juan.
Tags: 2024, aesthetics, American Prep, apparel, Arius Juan, clothing, collection, fashion, fashion collection, garments, Jujuan Lewis, menswear, school uniforms, Spring, streetwear, Summer, Top, uniforms, womenswear
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