DESIGNER SPOTLIGHT

Excited to share the launch of Ada & Edith, a black-owned womenswear brand founded by entrepreneur and former C-suite executive Ukonwa Ojo, who is disrupting the world of womenswear with its brand launch that took place yesterday!

Offering a unique blend of comfort and style, Ada & Edith is set to redefine the landscape of women’s fashion by centering womens’ clothing around their lives and not the other way around. Expect minimalist, eye-catching designs that go beyond fashion, making a statement about empowerment, inclusivity, and thoughtful consumerism.

Ada & Edith Summer 2024 Collection

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Ada & Edith | Crawford Studded Maxi Shirt Dress

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Ada & Edith | Randi Tail Shirt & Fluid Wide Leg Pant Set

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Ada & Edith | Naomi Button Up Knot Shirt & Faith Fluid Flared Maxi Skirt

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Ada & Edith | Riviera Draped Maxi Dress

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Ada & Edith Winter 2024 Collection

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Ada & Edith | Diana Fluid Maxi Dress

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Ada & Edith | Eva Statement Maxi Kimono & Zaya Fluid Wide Leg Pant

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Ada & Edith | Waterloo Maxi Sweatdress

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Ukonwa Ojo
@ukonwaojo

Founder & CEO Ukonwa Ojo’s illustrious career spans 25 years across various industries and includes positions as Global Chief Marketing Officer of Amazon Prime Video & Studios, M.A.C Cosmetics, and Consumer Beauty at Coty, Senior Vice President at COVERGIRL, and brand and general management roles at Unilever, Reckitt Benckiser PLC, General Mills Corporation and MeadWestvaco Corporation. She is currently the Founder/CEO of Zaia Ventures, a company committed to building and scaling businesses that serve underrepresented and marginalized communities.

Ada & Edith
https://adaandedith.com | @adaandedith

Ada & Edith is a black-owned comfort-driven womenswear brand that revolves around the idea of prioritizing comfort without compromising style. Inspired by to fill a gap in the market for versatile womenswear, Ada & Edith’s founder Ukonwa Ojo aimed to create easy-to-wear items suitable for various lifestyles, catering to the needs of busy women. Ada & Edith challenges traditional norms by offering limited-edition “wow” pieces with detail-driven designs inspired by the stories of real-life working women. The brand places a strong emphasis on sustainability, adopting a minimalist approach to fashion that goes beyond clothing to create a lifestyle of comfort and confidence.

All images courtesy of Ada & Edith.

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