Lyst has released ‘The Year in Fashion’, an annual report that digs deep into the data surrounding its 200 million users.

“Lyst is a shopping experience like no other. Instead of browsing different stores one by one, the customer can see and shop all of fashion, all at once. We’ve built the largest data set in fashion, and we’re continually cutting and analysing that shopping data, looking for insights that tell the stories of what the world wants to wear.

Our shoppers are living in an incredibly fast-paced culture, navigating a crowded landscape and a relentless trend cycle. This annual report is an opportunity to pause and reflect on the moods, movements and moments that shaped the last twelve months in fashion; the milestones that really cut through the noise to resonate with fashion lovers. To compile this report, we look deep into our Lyst shopping data, but also out into the culture and the category, to contextualise the moments that mattered.

The 2023 Year in Fashion cohort of brands, trends and products is an eclectic mix that sums up the chaotic energy of the year. Looking back to last year’s report, some forces remain strong; the luxury mono-brands are still driving the global style agenda, with Miu Miu our brand of the year for the second year running. K-Pop stars continue to influence fashion search, and celebrity fashion icons like Rihanna have secured trend-setter status that transcends seasonal vibe shifts. But amongst this year’s hype products and viral moments, the data also highlighted the power of fashion’s wearable, accessible new everyday heroes, from the Uniqlo bag to the Adidas Samba.”

— Katy Lubin, VP of Brand and Communication.

Here are the trends, brands and products that got people searching in 2023 (January – October inclusive).

The Brand: Miu Miu

• For the second year in a row Miu Miu was Lyst’s brand of the year, with searches increasing 39% year-on-year.
• Demand for their ballet flats rose 75% between March and September.
• In only a month, the label’s logo cashmere cardigan reached ‘It’ status, driving a 12% spike in searches for the category.

The Logo: Loewe

• In April, the anagram tank top became the hottest product of the second quarter, with searches rising 132% year-on-year, while demand for the Anagram jeans reached an all time high in June.

The Trend: Hot Pants

• Searches for hot pants have increased 133% year-on-year.
• After Emma Corrin walked down the FW23 Miu Miu runway in a pair of gold sequin knickers, searches for the brand spiked 257% in 24 hours.

The shoe: Alaïa’s Mesh Ballet Flat

• The hard-to-buy shoe quickly rose to cult status, selling out across multiple retailers throughout the year and entering The Lyst Index’s hottest products ranking in 7th place in the second quarter, with searches for the style increasing 56% on Lyst in February.

The Sneaker: adidas’ Samba

• Searched every 1.7 minutes on Lyst, the adidas Samba is the sneaker of the year.
• Searches increased 43% on Lyst over the past 4 months alone.

The Bag: Uniqlo’s Shoulder Bag

• The half-moon bag went viral through old-fashioned word-of-mouth, generating over 119M views on TikTok and selling out multiple times across multiple colorways.
• In Q1 it topped The Lyst Index’s hottest products list.

The Power Dresser: Jennie Kim

• In May, Jennie dropped a capsule collection for Calvin Klein, for which she reinterpreted the iconic logo in her handwriting; searches for the brand increased 22% on Lyst in the following days.
• Her Cecilie Bahnsen x Asics Mary-Jane trainers, which she wore in New York in August, caused a 27% spike in pageviews for the Scandi brand in the space of 24 hours.

The Tour: Beyoncé’s Renaissance

• After Beyoncé wore a “hands” bodysuit designed by Loewe, searches for the brand skyrocketed 140% on Lyst.
• Her rhinestone tank and cut-off shorts, designed by Miu Miu, sent demand soaring 81% for crystal-embellished pieces.

The Fashion Couple: Rihanna and A$AP Rocky

• The couple’s newfound penchant for Bottega Veneta has contributed to a 35% rise in demand for the brand since March.
• Searches for the label’s Andiamo bags increased 263% after A$AP Rocky was spotted holding a bubblegum pink version.

The TV Show: Succession

• Following its release in March, searches for Kendall’s signature Loro Piana baseball cap increased 95% on Lyst, and demand for Acne Studios’ face patch sweatshirt (as worn by Alexander Skarsgård’s character, Matsson) rose 393% between May and August.
• The viral “ludicrously capacious” Burberry tote bag saw a 130% spike in searches over a six-month period.

The Campaign: Jacquemus

• Jacquemus’s viral VR campaigns tapped into the power of social media to drive engagement and demand for the brand’s products; searches for its Le Bambino bags and ballerina flats increased 30% and 49% on Lyst year-on-year, while searches for the French maison rose 28%.

The Fashion Show: Versace’s FW23

• The star-studded show seamlessly merged the entertainment and fashion industries, generating over 39.8 million views on TikTok.
• Searches for the brand increased 44% on Lyst in the days following the event.

The Front Row Dresser: Kylie Jenner

• In January, Kylie’s lion-head dress went viral on social media and drove over 64 billion views on TikTok. Searches increased 57% in September for halter neck dresses after she attended Schiaparelli’s SS24 show in a crystal-embroidered halter neck gown.

The Viral Moment: Gwyneth Paltrow & Courtcore

• Gwyneth Paltrow’s wardrobe was a well thought through display of stealth wealth, featuring brands like The Row, Celine and Loro Piana, for which searches on Lyst increased 17%, 26% and 25% respectively in March.

The TikTok Moment: The Tabi Swiper

• The explosive saga of the Tabi Swiper propelled the cult shoe into fashion lovers’ consciousness – on TikTok, over 178M users became invested in the story of @Nextlevellexuss, whose Tabis were stolen by her Tinder date in September.
• The same month, searches for the design skyrocketed 342%, and demand on Lyst has increased 40% year-on-year.

The Rising Star: Kit Connor

• After Connor – whose closet includes pieces from the likes of J.W. Anderson, Acne Studios, Feng Chen Wang and Carhartt – appeared at Vogue World dressed in a sparkly Loewe ensemble, searches for the brand plus ‘sparkles’ spiked 56%.

The Brand to Watch: Dilara

• Worn by the likes of Kylie Jenner, Zendaya, Margot Robbie and Emma Corrin.
• Nominated for the New Establishment womenswear designer at the Fashion Awards despite sitting out Fashion Week in September.
• Year-on-year searches for the brand have increased 89%.

Source: Lyst – https://www.lyst.com/year-in-fashion-2023/

Lyst
www.lyst.com

Lyst is a fashion technology company and premium shopping app, used by 200 million people each year to browse, discover and buy items from brands and stores. From emerging trends to worldwide fashion movements, Lyst is a unique source of global fashion intelligence.

All images and trend information courtesy of Lyst.

Tags: A$AP Rocky, adidas, adidas originals, adidas samba, Alaïa, apps, ballet flats, Beyoncé, Bottega Veneta, brands, Burberry, Calvin Klein, cardigan, Cashmere, Dilara, fashion, Gwyneth Paltrow, Jacquemus, Jennie Kim, Kit Connor, Kylie Jenner, Loewe, Lyst, Margot Robbie, Miu Miu, pants, RENAISSANCE WORLD TOUR, Rihanna, shoes, shoulder bags, sneakers, social media, Tabi Swiper, TikTok, Top, tote bag, Trend Forecasting, trend reports, trends, Uniqlo, Versace, Year in Fashion