New Direct-to-Consumer, NYC-Based Jewelry Brand Exudes Effortless Simplicity.
Tribeca and Hamptons based jewelry designer Marija Iva Djordjevic launched her namesake fine jewelry brand; MARIJA IVA.
Available now at marijaiva.com, MARIJA IVA jewelry collections are defined by their timeless quality, superior craft, and effortless style.
Djordjevic was immersed in arts and culture from her earliest years in Belgrade to her studies in Paris and time in Geneva, where she worked for twelve years as a senior jewelry designer for Piaget. Armed with this experience and a longing for new possibilities, she relocated to New York City. Her eponymous MARIJA IVA jewelry is the realization of Djordjevic’s long-held dream, to design her own jewelry collection-one that draws on her continental heritage and a New York-inspired, minimalistic vitality.
Marija Iva Djordjevic, Founder and Designer: “We all strive to incorporate beauty and deeper meaning into our everyday lives, and that is what I ultimately hope to achieve with MARIJA IVA jewelry. I design for modern women who appreciate nuanced, understated, and timeless jewelry of the highest quality that can be worn with confidence every single day.”
The brand’s inspired jewelry collections currently include DANA, EDEN, ÉTERNEL, HAMPTONS, and DIVINE, deriving influence from ancient mythology, the cosmos, religious emblems, natural wonders, modern culture, and her own deeply personal associations. The designer’s constant creativity all but ensures that product offerings will continually evolve in the years to come.
MARIJA IVA designs mine the inspiration all around the designer, from the sights of New York City’s streets to museum masterworks and a lifetime of travel experiences. Designs range from minimalist classics like gemstone eternity bands to pendants, bracelets, and earrings featuring snakes, stars, and crosses – familiar forms stripped down to their purest essence.
Djordjevic personally designs each piece, beginning by putting pencil to paper in her sketchbook to refine her ideas before completing a scale rendering of the piece in watercolor painting. A trained bench jeweler herself, she works closely with French jewelry partners to handcraft each MARIJA IVA piece according to her exacting direction and stringent quality standards. From conception to final polish, a single piece may require six months to produce.
In the spirit of the old masters she so admires, Djordjevic has chosen to work in her chosen medium and connect with her patrons directly. Ultimately, with MARIJA IVA, she hopes to create a meaningful body of work that endures and resonates. “Jewelry is a map of life,” she says. “Each piece carries with it the power and beauty of our most significant moments.”
MARIJA IVA Jewelry – DANA Collection
A universal symbol of Hope, Guidance, Prosperity, Dana reflects the celestial, ethereal, and timeless beauty of the star. “Dana” means morning star, and is the name given to the planet Venus, seen in the eastern sky before sunrise. Venus shines so brightly that it is often referred to as Daughter of the Sun.
MARIJA IVA Jewelry – EDEN Collection
A glamorous collection inspired by the snake – a symbol of strength, wisdom, and beauty. Envisioned as the sophisticated embodiment of female powers, Eden is edgy but timeless, representing the renewal of life and the cyclical nature of the Universe.
MARIJA IVA Jewelry – ÉTERNEL Collection
Minimalist aesthetics meets innovative design in this playful collection featuring white diamonds and precious stones. An alluring unity of sophistication and function, Éternel jewelry can be worn for every occasion, adding instant glamour and allure.
MARIJA IVA Jewelry – HAMPTONS Collection
Inspired by and designed in East Hampton, the Hamptons collection captures the essence of escapism that lies in venturing Out East. The turquoise colors evokes the refreshing ocean, with brilliant-cut stones set to mirror the brilliance of the summer sun reflecting off the water.
MARIJA IVA Jewelry – DIVINE Classique Collection
An ode to our most cherished relationships, the DIVINE collection is inspired by a cross created for me by my father. Universally renowned, the cross is at once a declaration of faith, a form of artistic perfection, and an emblem of eternal love. MARIJAIVA reinterprets this iconic symbol with the precious shine of diamonds, pearls, and colorful tourmaline, creating elegant amulets that are as exceptional as they are timeless – designed to be treasured for generations to come.
MARIJA IVA Jewelry – DIVINE Précieuse Collection
MARIJA IVA jewelry is available online at Marijaiva.com and through select trunk show partners.
Fine jewelry brand MARIJA IVA was founded by Marija Iva Djordjevic, an experienced jewelry designer and bench jeweler based in the Hamptons and New York’s Tribeca District.
Djordjevic’s namesake luxury fine jewelry brand reflects the designer’s deep affinity for streamlined elegance, superior handcraft, and luxurious materials. Continental influences stemming from Djordjevic’s early European years and experience designing for elite heritage jewelry houses inform MARIJA IVA’s diverse range of collections including DANA, DIVINE, EDEN, ÉTERNEL, and HAMPTONS. Each MARIJA IVA jewelry piece exudes a richly nuanced, timeless quality and is designed to be worn with joy and confidence every day.
All images courtesy of MARIJA IVA.
Tags: Accessories, bracelets, brands, collection, diamonds, earrings, emerald, emerald green, fashion, fine jewelry, jewelry, jewelry trends, Luxury, luxury brands, luxury fashion, luxury jewelry, MARIJA IVA, necklaces, pendants, rings, timeless, Top