As Y-3 continues its ongoing 20th Anniversary celebrations, adidas and Yohji Yamamoto return to present the brand’s third seasonal offering.
Building on the “20 Years: Re-Coded” thematic narrative, Chapter 3 is an auspicious ode to one of the brand’s most iconic colors – Orange – as Y-3 delves into the past in order to boldly envisage a visceral new future.
Audaciously exploring the theme of collective memory, the latest offering from Y-3 sees adidas and Yohji Yamamoto delve into their shared past to consider Memories of Orange. A synonymous symbol for Y-3, Orange has been the primary color of the brand’s logo for many years. For Fall/Winter 2022 Chapter 3, the brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.
The seasonal offering is highlighted by a selection of pieces that feature contrasting logos, bold blocking, and, of course, fluorescent Orange color palettes. Conceived as a harmonious cacophony of contrasts, the collection also boasts new takes on football crest logos and reimagined team sponsor graphics. Meanwhile an array of dynamic footwear sees the Y-3 HOKORI III, the Y-3 ULTRABOOST 22 , and a bright Orange colorway of the iconic Y-3 QASA take center stage, as well as ushering in the arrival of the brand’s expressive take on an archival adidas classic: the Y-3 GAZELLE .
Accompanying the launch of Fall/Winter 2022 Chapter 3 is a powerfully energetic campaign shot by Thue Nørgaard with creative direction from Jamie Reid and styling from Robbie Spencer.
Representing a continuation of the aesthetic language established in Chapters 1 & 2 the expressive visuals focus on control, determination, and boldness of spirit. Featuring a carefully chosen cast of rebellious figures, the models recode sporting movement as an artistic expression through explosively choreographed gestures.
Warm lighting, meanwhile, is expressed through a digital backdrop composed of two different shades of orange and a nostalgic pastel blue, which come together to reference a sun at dawn. The result – a flood of luminescence that is at once an allusion to Y-3’s emergent beginnings and an ode to the brand’s original color.
Arriving from July 15th, Y-3 Fall/Winter 2022 Chapter 3 is available globally at adidas.com/y-3, in store, via Confirmed and through select retailers.
ADIDAS Y-3 CLOTHING & SHOES
What is Y-3? Yohji Yamamoto is the brilliant designer behind Y-3 clothing and the collection’s striking style statement. Composed of bold shapes and silhouettes, adidas Y-3 is a collaboration with the avant-garde creator known for consistently pushing boundaries with his unique approach to combining bold aesthetics with high-performance sportswear. Look for apparel, footwear and accessories to effortlessly elevate your athletic vibe. Find sleek techwear thoughtfully built for function and fashion that challenges tradition and expectation. From hats down to socks, you’ll be able to indulge your love for high-end looks while still keeping your passion for minimalism alive. Browse adidas for Y-3 clothing and sneakers to add an innovative edge to your closet.
All images courtesy of adidas.
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