- NFT-native Brand to Launch NIMANYCLUB NFT Watches.
- Launch Will Mark Industry First-Ever Twin Pairings of NFT Digital Watches with Physical Products.
With its upcoming launch in late April of 2022, new watch brand NIMANYCLUB will already lay claim to two major watch industry firsts: becoming the first true NFT native watch brand from conception and the first watch brand to ever pair luxury NFT digital watches with twin physical products.
The debut NIMANYCLUB NFT Watch Collection project will kick off with an initial lottery offering of 1,810 random NFT digital watches in one of four variations: the most common colorful ceramic models, rarer “freak” ceramic, stainless-steel, or gold editions, or the rarest mono-color unicorn NFT digital watch.
Once the game commences, collectors may choose to hold their NFTs, bundle and burn them in trade for increasingly rarer NFT digital watch models, or redeem for a physical watch. Inventory is expected to deplete as the game commences over a series of weeks, increasing scarcity and valuation for owners still in possession of their digital watches. This burn and trade mechanism represents a technological breakthrough in the NFT space. This patent-pending property-based burning mechanism was invented by Layerr Lead Engineer Jack Benhayon: “This is the most efficient and secure way to burn NFTs dynamically.”
As former Creative Director of both Tourneau and Jacob & Co., industry veteran and NIMANYCLUB Founder Nima Behnoud has spent decades working with the world’s leading luxury watch brands, having creative directed high-profile campaigns including Leo Messi and Cristiano Ronaldo for Jacob & Co. For over 15 years, Behnoud and his team have also produced jewelry, accessories, and fashion products. His creativity, market insight, and early entry into the NFT scene have uniquely positioned Behnoud to establish the first watch brand with its flag firmly planted in the metaverse. In another first, from its very beginning, the brand will specialize in minting NFT watch offerings tied to twin physical products.
NIMANYCLUB NFT Digital Watches – Ceramic Models.
Initially, NIMANYCLUB will offer buyers the chance to purchase blind NFT digital watches, their specific model only to be revealed several days later once they log into their wallet. The colored ceramic models make up the largest percentage of the initial 1,810 assortment at approximately seventy-five percent, followed by the rarer ceramic “freaks” which feature an additional, unusual material (representing just fifteen percent of all NFT watches in the collection), and the stainless-steel models (accounting for ten percent of all models minted). Only two percent of NFT digital watches will be gold, while mono-color “unicorns” are the rarest of all, representing less than 1 percent of all NFT digital models.
NIMANYCLUB NFT Digital Watches – Freak Models.
Nima Behnoud, NIMANYCLUB Founder: “Today most people are already getting a taste of the metaverse through the complex digital identities they have built across multiple platforms. The fact is that the lines between our digital and physical realities are blurring, and I believe people are hungry to express and enhance their digital identities with luxury goods just as they would in the physical world. NIMANYCLUB was founded as a contemporary response to the needs of this dawning era, offering the appealing scarcity of traditional luxury goods while exploring the limitless creative potential of luxury NFTs.”
NIMANYCLUB NFT Digital Watches – Gold Models.
With its debut project and twin NFT digital watch and physical watch offering, the NIMANYCLUB NFT Watch project will give collectors the choice to enjoy their watches as an extension of their persona in the digital realm, in the physical, or both. This conscious decision on the part of the brand reflects evolving collector expectations and lifestyle choices.
The brand will also offer unique perks to incentivize NFT owners to keep their watch in digital format. According to Behnoud: “Every NFT digital watch purchase effectively buys entry into the exclusive NIMANYCLUB. Those who hold onto their watch in the digital format will enjoy exclusive first access to merchandise drops, special values, and offers every forty-five to sixty days. Members have to keep some of their NIMANYCLUB NFT assets in their wallet to remain part of the club.”
NIMANYCLUB NFT Digital Watches – Stainless Steel Models.
Project Roadmap: End of April, 2022 – Lottery Sales Open
Phase One: Owners of at least two ceramic NFT digital watches (including rarer freak ceramic models) may log into their wallet and choose to bundle and burn the models in exchange for a rarer stainless steel NFT watch. Four ceramic models or two stainless-steel models may also be burned at this time to receive an even rarer gold NFT model.
Phase Two: Owners of the extremely rare unicorn mono-color watches may log into their wallet to redeem a twin physical watch model along with a NIMANYCLUB special gift package – all while retaining their NFT, no burn required. Those owners still in possession of the freak ceramic models will receive a unique NFT in their wallet.
Any gold NFT watch may be redeemed for a twin physical gold watch.
NIMANYCLUB – https://nimany.club
NIMANYCLUB was founded by industry veteran and creative Nima Behnoud in 2021 as the first-ever NFT native watch brand, introducing the brand’s world-first Luxury Watch NFT and physical product pairing in 2022 with the launch of 1810 NIMANYCLUB NFT Watches. Behnoud has worked with the world’s top tier luxury watch brands as the former Creative Director of Tourneau and Jacob & Co. and earned his Masters in Global Brand Management from the Fashion Institute of Technology.
Nima Behnoud (born 18 August 1976) – Growing up in Bay Area In 1996 he started his artistic career by working at Colortone, the design house that produced the Apple Computer campaign, “Think Different”. A year after he was hired by “Jamison Cawdrey Advertising ” where he experienced the fashion industry firsthand by art directing photo shoots and campaigns for shopping malls in northern California.
In 1999, He moved to New York City to attend Fashion Institute of Technology. Nima started his career in New York by working as a Sr. Art Director for L’Oreal Paris, That’s where he experienced the responsibilities of an Art Director in an international brand.
In 2003 Nima joined Tourneau’s creative teams creating advertising campaigns and providing design direction for Luxury Watch brands for 8 Years.
In 2004 right after graduating from FIT with BA in Graphic Design a production team was put together and the first series of NIMANY T-shirts were produced. Nima created a brand by adding New York to his first name to pay homage to the city that inspired his vision. The initial process included hand picking the garments, opening and re-stitching the cuts, dying the colors through a chemical process and silk.
Coming from an advertising background Nima always had the polished campaign in mind. From the very first collection he created campaigns that belonged to a well stablished brand rather than a startup brand with a small collection of T-Shirts. Attention to the importance of public image and the vision of big production put NIMANY on the map. NIMANY was carried by Barneys and Fred Segals and few smaller boutiques nationwide in 2008.
In 2008 Nima decided to go back to FIT and this time study Global Fashion Management. A program that gave him the artillery to run a brand and manage a supply chain. He attended intense training in Paris at L’Institut Français de la Mode and later on in Hong Kong Polytechnic University. Nima received his masters from the program in the spring of 2010.
In the spring of 2011 Nima started working as the global creative director of Jacob & Co also known as Jacob the Jeweler. He designed and created several campaigns including a campaign with the soccer stars Cristiano Ronaldo and Leonel Messi that soon became one of the most successful luxury campaigns of the brand.
In February of 2021 Nima entered the NFT scene. As an early adopter he created series of NFT’s showcasing the precious stones that he had worked on while he was the creative director at Jacob & Co. All his NFT’s were sold out. Since that Nima has been working on NIMANY Club watches a concept that is both new in the NFT scene due to its utility and roadmap and in the watch industry as the first Digital Watch brand born out of Metaverse with a redeemable physical promise.
All images courtesy of NIMANYCLUB.
Tags: Accessories, collection, colorful, design, designers, digital, digital design, digital fashion, fashion, fashion tech, luxury watch, metaverse, New York City, NFT, NFT platforms, Nima Behnoud, NIMANY, NIMANYCLUB, NYC, stainless steel, technology, Timepieces, Top, watch, watchmaking
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