To celebrate the latest eyewear collection, Vera Wang has become the face of the Kenmark Eyewear campaign for the first time ever.
For Spring 2021, the iconic designer incorporated feminine bridal elements to the otherwise tailored, modern looks. She styled each of her various looks in the campaign role playing iconic fashion personalities from ladies who lunch to disco queens.
For 2021, those elements come into play in the form of shapes that range from feminine to masculine, but always keeping them modern and flattering. Colors and materials are often mixed by lamination or by layering to create a palette that plays on Vera’s use of grounded neutrals and dark floral touches.
Crystal embellishments are still key for this collection and are used in more prominent ways. Several styles in both optical and sun feature crystals that are front and center. They are built into the shape of the frame and do not shy away from making a statement.
Eyewear is one of my favorite fashion/ beauty accessories. Like a new lipstick or eyeshadow, a special pair of glasses can express your own sense of style, create a new persona and most of all, protect your vision….Eyewear is FUN CREATIVE EASY PERSONAL PRACTICAL!
— VERA WANG
“We’re so thrilled to have Vera Wang featured in our 2021 campaign,” says Vice President of Marketing, Marissa Cundiff. “This is such exciting news for the collection and the imagery is beautiful. We couldn’t be more excited to release what we feel is our best campaign yet.”
The 2021 Vera Wang campaign starring Vera Wang features the latest styles from all the collections segments including luxe, core, alternative fit and VWX. She wears stunning styles like Lilah, V573, V577 and VA47 and more in the new campaign imagery.
Vera Wang & Kenmark Eyewear – Lilah
Vera Wang & Kenmark Eyewear – Ivee
Vera Wang & Kenmark Eyewear – V573
Vera Wang & Kenmark Eyewear – V576
Vera Wang & Kenmark Eyewear – V577
Vera Wang & Kenmark Eyewear – VA47
Vera Wang
www.verawang.com
Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping, and a nonchalant sense of style characterize the Vera Wang aesthetic. Vera Wang, a native New Yorker, understands women who embrace fashion. By age 23, Vera was the youngest ever Vogue fashion editor and stylist, where she remained for 16 years before moving to Ralph Lauren as a design director. In 1990, Vera Wang opened her first flagship store on Manhattan’s famed Madison Avenue, introducing fashion to the bridal industry with revolutionary designs and refined detailing. Since then she has expanded her collections to include ready-to-wear, footwear, eyewear, fragrance, flowers, fine china and crystal, silver and gifts, bedding, fine papers, and her first book, Vera Wang On Weddings. 2019 marks Vera Wang’s 30th anniversary as a brand, a celebration of three decades spent at the forefront of fashion.
Kenmark Eyewear
https://kenmarkeyewear.com
Kenmark Eyewear is an employee-owned company that designs, markets and distributes optical and sun eyewear and accessories. The company collaborates with top fashion designers and iconic brands to present a wide-ranging eyewear portfolio. Our brand portfolio includes Paradigm, Zac Posen, Vera Wang, Original Penguin, Lilly Pulitzer, Dana Buchman, Kensie, Timex, Jhane Barnes, Republica, Wolverine and house collections. Collaborations include Gemma Styles, Lafayette 148 and Monique Lhuillier. Headquartered in Louisville, Kentucky, distribution is worldwide in over 70 countries ranging from independent optical retailers to boutique shops, luxury department stores and multi-national chains. Specializing in original design, Kenmark Eyewear has spent more than 40 years building a varied and deep supply chain network that sources from the best global factories and sells to the finest retailers and distributors.
For more information on the optical collection visit kenmarkeyewear.com. New sun styles coming soon to baxterandbonny.com.
@kenmarkeyewear
@baxterandbonny
All images courtesy of Kenmark Eyewear.
Tags: Accessories, bridal, celebrity, celebrity designers, celebs, collection, entertainment, eyewear, fashion, jewelry box, Kenmark, Kenmark Eyewear, lifestyle, Spring, Spring 2021, style, Summer, sunglasses, sustainability, Sustainable, Top, Vera Wang
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