O.N.S Clothing opened their new flagship store in the iconic Nolita neighborhood.

O.N.S Clothing, is a men’s lifestyle brand with the overarching objective of providing quality products to ease the stress of modern living. Inspired and built by urban transplants, they aim to be an everyday, all-occasion lifestyle brand that takes the stress out of dressing and living well.

To no surprise, it has been difficult to launch the store due to the circumstances, but they are navigating the store opening as best they can keeping in mind the safety and well-being of their employees and customers. The project is about a year and a half in the making and despite the setbacks it’s completed and open to the public by appointment.

The founder of O.N.S, Brian Chung, is originally from Hong Kong and grew up around manufacturing and textile development. He came up with O.N.S from his own need for a wardrobe that felt comfortable & easy no matter where he was, as he and a lot of his friends were transplants and ex pats living in all corners of the world.

The Mulberry store was designed by COLLECTIVE (Hong Kong) & highlights of their work include designing the Bauhaus Museum in Germany, the first Aesop store in Macau China and the Nike Vaporscape concept store/video campaign. Tang Kawasaki Studio (New York) handled the execution of the store and they are known for their work on the Bushwick tower as well as various residences across Brooklyn & Manhattan.

The team worked with the space originally programmed as a garage, employing innovative plant-based asphalt as a retail floor – the first of its kind – continuing the urban street, drawing visitors directly from the exterior into a dynamic store environment.

As far as design details see below:

• The interior architecture and programming fondle and at the same time challenge the generic Nolita store typology as a window display based shopping experience; instead, the design placed emphasis on a new retail concept of flexibility and transformation, allowing a “stage” to be set up with a 100 ft long movable textile wall
• 100 ft of custom curtain tracks produced by Garriet International with 100% New Wool Divina Melange 3 textiles by Kvadrat/ Maharam
• 65ft of custom stainless steel ramp and stairs as objects mitigating a 5 feet change of level in the store
• Custom cast resin furniture produced by Facture Studio from New York
• Italian Mutina Ceramics tiles designed by Ronan and Erwan Bouroullec were selected for the fitting room towers
• Custom fiberglass sculpture produced by a local New York yacht-building workshop

All images by Eric Petschek, courtesy of O.N.S Clothing.

O.N.S Clothing
https://onsclothing.com

Tags: Architects, architecture, Bauhaus, buildings, COLLECTIVE (Hong Kong), Eric Petschek, fashion, fashion and lifestyle, Fashion Stores, Hong Kong, interior, interior design, lifestyle, menswear, modern living, Mulberry, O.N.S Clothing, store design, stores, style, textile wall, Top