Nicholas K Takes Flight and Shows Off Site in an Eco Paradise

Spring 18 Debuted Today on Instagram, Showcasing the Collection in the Place That Inspired Them: Azulik

Long known for opening New York Fashion Week since 2014, this season the sister and brother duo behind Nicholas K have decided to take a new approach. For the Spring/Summer ’18 collection they launched with a more visceral presentation pictured in the very place which served as the designer’s inspiration for the season.

Due to a massive fire over Labor Day weekend in the Manhattan building where their design studio & showroom were located, the brand has now moved in position to launch on the last day of NYFW. The brand was able to salvage their server and most of the new collection, however a lot of damage was done and most of their archives destroyed. They have moved to a temporary studio/office location and released the collection today digitally, in collaboration with IMG & the official NYFW. Nicholas and Christopher Kunz will debut their Spring/Summer 2018 collection via the label’s Instagram account, @NicholasKstudio Each look was released one-by-one during their usual time-slot, however this season the press can take a leisurely coffee and eschew the drama of finding their seats.

As an alternative to a traditional Fashion Week runway debut, we wanted to collaborate off-site with someone we felt shared our vision for design, sustainability and conservation, while also having a memorable experience

– Nicholas K

Inspired by the futuristic natural architecture of Azulik, a sustainable Luxury Eco retreat located in Tulum, Mexico; the new collection reflects the natural beach and jungle environment that has made the area so popular for dreamy Instagram shots. The brand shot its campaign and lookbook at Azulik in late August, amidst a traditional Mayan ceremony and a show in the hotel’s new on-site boutique, ZAK IK for its retail debut of the collection. The images serve to visually answer the all important show question- “what was your inspiration”.

AZULIK, meaning “Blue Wind” is a combination of Spanish and Mayan words. The collection reflects this color palette of vibrant endless blue skies, tropical plants and white sands beaches of Tulum. The collection features fabrics perfect for the warm weather it was meant for, including sandwashed silk, puckered organic cotton/ linen, cotton artisan handloom Ekats and tencel jerseys, seen in solids as well as prints such as jungle camo and zebra butterfly.

Experience the collection today on September 13th, 2017 via @Nicholaskstudio

For more information:
Nicholas K
http://nicholask.com

Instagram  – @nicholaskstudio
Twitter – @nicholaskstudio

Photo Credits: Nicholas K, Courtesy of EB Consults