Trend Forecasting by
MarediModa Trend Board – WGSN, IED, David Shah, NABA

Beachwear Trends

RADICAL HONESTY

“Radical Honesty” embraces realness and celebrates diversity by showing an unconventional and non-stereotyped aesthetic.
This trend emulates the redefinition of unisex and genderless swimwear as well as a new femininity, tapping into a minimal aesthetic played with a subtle and tonal colour palette. For S/S 2018, we dive into a sharp aesthetic with simple shapes and graphic lines, as well as geometric and arty collaged patterns. Elevated neutrals create a second-skin effect and highlight the beauty of women bodies, merging with soft, sustainable and comforting materials. A deep rusted orange as well as a soft apricot provide a touch of warmth in the story, bringing a summery feeling into this minimal trend.

SPORTY ACTIVIST

Energetic, innovative and sophisticated, “Sporty Activist” takes inspiration from the blurring lines between swimwear and activewear. All over statement prints, bold geometric patterns and intense colour blocking reflect the concept of a high-tech &sporty performance infused with an edgy, fun and supercharged energy. Innovative fabrics and new design techniques provide this S/S 2018 trend with a forward thinking and inspiring look where vibrant and enlightened colours meet structured
and architectural lines.

DEEP GLAMOUR

“Deep Glamour” explores a new romantic and ultra-glamourous aesthetic infused by a mix of heritage inspiration and contemporary drama for S/S 2018. The colours are deep and intense, telling the story of a luxurious decadence where historical references meet ultra-modern aesthetic rules. Bold decorative prints are combined with 70’s inspired geometric patterns and dark floral “pot-pourri”, embracing a new kitsch and romantic attitude played with soft and fluid swimwear fabrics with refined details and finishes.

GYPSET SWIM

“Gypset Swim” merges a 1970s boho style with high-summer glamour, reflecting a carefree and light-hearted story for S/S 2018. Navajo prints join forces with tropical flora to juxtapose creative cultures and folklores into one multi-cultural aesthetic melting-pot. A joyful and fresh colour palette celebrates a tutti-frutti blend with a yellow citrus mixed with purple and pink berries tones and nectarine accent. Blues and greens from darker to lighter tones provide as well a hint of a urban look and feel to this contemporary fresh exotic trend.

Intimates Trends

GIRL GANG

“Girl Gang” reinvents the 1990s aesthetic into a feminist-inspired story for lingerie, embraced by a new generation of young women raising their voices. Highlighting a graphic, bold and fresh aesthetic, this trend also makes the most of a new arty-girly aesthetic mixed with genderless and androgynous references. For this S/S 2018 cool trend, graphics take feisty, confident and activist messaging to create a new wave of artistic language that brings together the next generations.

PRECIOUS

“Precious” explores a new version of a lingerie story inspired by boudoir styles and a luxurious aesthetic. Minimal and graphic, this trend reinvents refinement and sophistication in a contemporary and sophisticated way. A cosmetic-inspired colour palette clashes with graphic and digital prints played in subtlety with transparency and soft layering. Peek-a-boo sheers, sophisticated lace and worn out brocade prints are enhanced with the use of rich and tonal tones for a beautifully modern and delicate summer story.

MarediModa 8-9-10 November 2016 – Palais des Festivals, Cannes.

All images and trend information courtesy of MarediModa – www.maredimoda.com

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