H&M Conscious Exclusive Glamour Collection

Dress: Bustier wrap recycled polyester dress in burnt tangerine. Photographer: Kacper Kasprzyk, Photo courtesy of H&M.

[New York] - March 31, 2012 - For fashion lovers, the red carpet has become as exciting as the catwalk, with celebrity gowns now creating their very own trends.

The collection has already been seen on the red carpet. Amanda Seyfried wore the blue tuxedo blazer and shorts at a London premiere, Oscar nominee Viola Davis has been seen in the hot-pink sleeveless top and skirt and Kristin Davis wore the apple green embroidered dress to a Vanity Fair event. Michelle Williams wore an H&M custom-made gold-draped organic cotton bodice with a satin-backed crepe trumpet skirt at this year's BAFTAs in London. A top and skirt inspired by Michelle's exclusive gown will be available in selected H&M stores when the Exclusive Conscious collection is launched.

Top: Hot pink recycled polyester sleeveless top. Skirt: Floor-length skirt. Photographer: Kacper Kasprzyk, Photo courtesy of H&M.

H&M Conscious Offers Sustainable Spring Style for Everyone

These collections show how important sustainability is to H&M. In addition to the Exclusive Glamour Conscious collection, H&M Conscious collections also span other store concepts such as Divided, Women, Men and Kids. This is all part of Conscious, the ongoing initiative to increase the use of organic cotton and other more sustainable materials.

WOMEN
Women's items include 100% organic cotton tunics, smock tops and sundresses in pastels and checks; 100% Tencel tie waist khaki shorts; and a fitted tailored jacket made from recycled polyester. For Divided, the floral tops and printed T-shirts are made from 100% recycled polyester, while shorts are made from recycled cotton.

MEN
For men, this collection is all about a preppy spring wardrobe. This season includes crew-neck T-shirts in pale pink, gray, blue and white, a striped vest, and a pair of tailored shorts. For a dressier look, this collection includes shirts in checks, block color, and leaf prints, sharp pleated-front pants in sustainable cotton and polyester, and accessories such as belts, sunglasses and cotton espadrilles.

KIDS
Children have their own preppy pieces, such as striped T-shirts and khaki chinos, as well as summery pieces such as floral smocked dresses and print tops.

Here's a pick of this Exclusive Conscious collection, which will be available from April 12 in around 100 stores H&M worldwide, as well as selected looks on-line.

For more information on H&M Conscious, please visit www.hm.com/conscious