From small delicacies, graceful details, delightful surprises to … all things pretty. In a word … beauty.
This is perhaps the major aspiration of our times. It is much more than just a craving to be part of the daily ‘scene’, rather a desire for pleasure, for those extra attentions that ‘make the difference’ and which enrich our lives.
For instance, there is the fantastic success of the new Victoria’s Secret flagship store in London, a major shopping experience in a precious and enchanting setting. Then there is the growing craze for refined table linen to embellish our homes. And in a completely different direction there is the phenomenon of the erotic bestseller “Fifty Shades of Grey“! For lingerie this is the chance to profit from the desire for excitement. After all, lingerie is the very incarnation of paying attention to yourself … the most accessible of routes to pleasure. In short, this is the moment for Bodyfashion professionals to profit from … beauty.
On 6, 7 and 8 July 2013, 300 exhibitors and nearly 11,500 visitors will come together at Interfilière Paris, the only trade fair to attract the highest performing international textiles for intimates and beachwear. The very definition of dynamism, Interfilière Paris creates a veritable movement, with an eclectic and exhaustive product range for brands, designers, stylists and retailers seeking inspiration, know-how and supplies for future collections…read more
An extraordinary meeting of elements which injects the newness in the revival of pastel shades. The general feeling of seductive beauty without ostentation is expressed in a fairy tale mood taking forward the highlights of last season’s celestial themes. Nature’s perpetual movements are captured in ephemeral still lifes. Everything is light and airy and in total contrast with the Urban themes which dominate outerwear trends. This is lingerie at its most intimate. The apotheosis of technical wizardry.
The brown, copper and rust family develops strongly in combination with amazing surface & yarn treatments. It is part of the ongoing fascination of artisanal and crafted elements and a counterbalance of the technical invasion in our lifestyles. This section is not without difficulty because it calls for reflection and forward thinking on how to use and merchandise these colors. The danger of ‘heaviness’ needs to be avoided even when an element of roughness is introduced. Combinations with metallic or shiny accents and tonal multi-color add movement and delicacy. This is also a major direction for novelty animal designs.
Like Giorgio Armani we also believe that casual glamor is what mature women like best. Garments that are easy to wear but decorated with amazing, refined ornaments. Our inspiration moves from vintage to historical richness. Our starting point is Venice with its melting pot of Gothic, Renaissance and oriental elements. In this most exotic part of the color card, we imagine ourselves in a palazzo at the Grand Canal, surrounded by the leftovers of decadence: velvet, brocades, mosaics. Imagine … a night sky without light pollution, voluptuous, dark, mysterious.
The spirit of mixolog y, the art and science of mixing drinks and cocktails. A big trend at the moment is to invent new tastes that coincide with the growing longing for discoveries and experiences. The mix is a bit of classic plus something from other eras or cultures. In this theme we mix different worlds of taste and in the growing presence of color we see the importance of other continents and especially Brazil. Another element of discovery is New Vintage which already makes furore on the menswear catwalks where a touch of Dandyism is mixed with casualness and lots of unusual colors. A chance for lingerie to treat Playful ideas with a big dose of super chic.