It's a Bird! It's a Plane! No, It's a Fashion Model !
Target turned the runway upside down during an electrifying Vertical Fall Fashion Show in the city that shares its love of style: New York.
This event took place at Rockefeller Center, Wednesday, July 27, 2005 which featured a troupe of world-class athletes who leapt off the roof of a 9-story tower on the Plaza, then strutted down the building's side modeling the Target Fall 2005 women's and men's collections by Isaac Mizrahi, Mossimo, Liz Lange, Xhilaration, Merona, among others.

Relying on high-tech rappelling rope and form-fitting body harnesses, the fashion models/athletes descended down the building and incorporated a mix of acrobatics and dance, while they maintained their best high-fashion steely gaze. Upon landing at street level, the athletes were joined by more than 60 female and male models that walked the runway on the Plaza, keeping their feet firmly on the ground.

"We want to inspire our guests with our fall collection and want them to have fun with fashion," said John Remington, vice president of communications, Target. "Doing a runway show down the side of one of New York's most iconic buildings was a great way to do just that."

The Target Vertical Fall Fashion Show at Rockefeller Center took place on Wednesday, July 27, 2005 at 12:00 noon and 7:00 p.m.
Photo Credits : [Top left and above] Reuters

About Target
Minneapolis-based Target serves guests at 1,330 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships.
Whether visiting a Target store or shopping online at, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

2004 - 2005 - Fashion Trendsetter