Dunedin-based Silkbody is bringing their innovative brand to Auckland for its first appearance at New Zealand Fashion Week, building on the company's growing reputation and industry buzz.
Silkbody Managing Director Emily Cooper says Fashion Week will be a fantastic opportunity to present the range to top international buyers and media at a time when they are expanding strongly into the export and fashion market.
The new Winter 2006 range will be launched at the event, with exciting new styles, colours and product ranges for both men and women.
The innovative use of the silk fibre and its unique properties are a central factor behind the success of the Silkbody brand, which has taken the lead in bringing silk into a modern fashion context in New Zealand and Australia.
This will be the first time Silkbody has attended a fashion industry event in New Zealand since its launch in 2002.
The range was initially produced for the outdoor market, however, Silkbody has since evolved into a range of everyday luxury essential garments, says Ms Cooper. The brand has caught the attention of the fashion industry already. "We currently have a number fashion stockists, most of which had approached us for supply, demonstrating the versatile nature of the brand.
Being in Auckland will allow us to showcase the range to a large number of fashion buyers in one event and it will be fantastic to show the range within a fashion context," she says.
Silkbody will be based in the Trade Exhibition area at New Zealand Fashion Week on Viaduct Harbour from 18-21 October 2005.
Silkbody is the brainchild of Dunedin father and daughter team David and Emily Cooper. Smooth, sensuous and light, Silkbody allows the wearer to feel comfortable in any temperature with its natural breathability and moisture management. The versatile garments for men and women redefine "underwear as outerwear". For more information visit www.silkbody.co.nz