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John Varvatos Celebrates 30 Years of Guitar World with Boutique Window Displays

John Varvatos Celebrates 30 Years of Guitar World with Boutique Window Displays

John Varvatos celebrates 3 decades of Guitar World Soho Boutique. June 11, 2010 - The guitar is the ultimate symbol of rock and roll, and Guitar World magazine has been its voice for three decades.

Since it was launched in 1980, it has become the world's best-selling magazine for musicians. Guitar World brings the reader into the artist's universe, from the studio to the stage to the debauchery that takes place after the gig.

John Varvatos celebrates 3 decades of Guitar World Soho Boutique.
John Varvatos celebrates 3 decades of Guitar World Soho Boutique.
Images are courtesy of John Varvatos

Throughout its 30 years, musicians as iconic as Eddie Van Halen, Angus Young, Jack White, Slash and B.B. King have used Guitar World as their personal pulpit. Significantly, in 2007 Jimmy Page granted Guitar World his first wide-ranging interview on Led Zeppelin's historic reunion.

"In the world of rock and roll, it's the guitarists who always push the boundaries and set the trends," said Guitar World Editor-in-Chief Brad Tolinski. "Nobody ever looked better-or more dangerous-doing this than icons like Jimi Hendrix, Jimmy Page and Joe Perry. It's a thrill to have a fashion house like John Varvatos acknowledge Guitar World and our role in creating those indelible images."

John Varvatos states, "As Guitar World celebrates a milestone in the music industry with their 30th anniversary and we celebrate our 10th anniversary in fashion, we felt it was a great way to bring together both worlds in a nod to the ultimate guitar 'bible'."
What makes the magazine unique within its category is its antic spirit and ability to poke fun at itself. In recent years, it has published special 3-D issues complete with glasses, featured Hugh Hefner and The Girls Next Door on its annual Buyers Guide and hired a medium to conduct a séance at Electric Lady Studios to see if the spirit of Jimi Hendrix could be contacted. The magazine has also acknowledged the impact that fashion makes on the world of music, as when it published an in-depth, couture-conscious style guide to dressing like a rock star.

Guitar World Publisher Greg Di Benedetto added: "It's an absolute honor to see a designer like John Varvatos recognize Guitar World on its 30th anniversary. The magazine's three decades of covers truly reflect the power of the guitar and the artists who wield them, as well as the vital role fashion plays in rock."

Future US, Inc.
Future, plc is an international special-interest media group founded in 1985 with one magazine, today it has operations in the U.K. and U.S. and creates more than 180 special-interest publications, web sites and events for people who are passionate about their interests. Future holds strong market positions in games, music, technology, action sports, film, automotive and crafts. Its most popular publications in the U.S. include Official Xbox Magazine, PlayStation: The Official Magazine, Nintendo Power, PC Gamer, Guitar World, Revolver, Maximum PC and MacLife. Future sells more than 4 million magazines each month, attracts more than 11 million unique visitors to its websites, and hosts 16 annual live events that attract hundreds of thousands of enthusiasts.

John Varvatos
Launched in 2000 with a collection of tailored clothing and sportswear, John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, limited edition watches, men's and women's fragrances, as well as the younger, edgier John Varvatos USA Collection and Converse by John Varvatos. The designer has been recognized three times by the CFDA with an American Fashion Award for New Menswear Designer (June 2000) and Menswear Designer of the Year (June 2001 and June 2005) and was honored as GQ's "Designer of the Year" in 2007. The collection is distributed in freestanding John Varvatos boutiques across the US and on, as well as in better specialty stores throughout the world.





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