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TREND SPARK! Week 21 | 18.08.2008

TREND SPARK!

By Alexandra Suhner, London Editor | Week 21 | 18.08.2008

Collaborations to look out for...

Shoe Spark!

Shoe Spark!

Nine West and New BalanceNine West and New Balance have also announced footwear collaboration; “New Balance for Nine West” will be launched for Spring Summer 2009 and will feature comfortable, fashion-led lifestyle footwear.

The collection will use the material innovation and insole technology from the athletic manufacturer New Balance, combined with the fashion know-how of the Jones Apparel-owned retailer, Nine West. Both will contribute to the color and design direction, and the collection will be available in select Nine West and New Balance stores, and will be priced at $70-$100.

Read more >> "Nine West Group and New Balance Partner to Create Fashion-Lifestyle Footwear Collection"

Photo courtesy of Jones Apparel
MelissaMelissa, Brazil's famous rubber shoe brand, has just announced collaboration with Zaha Hadid, an architect recently famed in the fashion industry for her collaboration with Chanel for the mobile art gallery. This isn't the first time Melissa has worked with a designer or artist, Vivienne Westwood, Alexandre Herchcovitch and Judy Blame have all created versions of the ultra comfortable, affordable rubber shoes.

This collection will be available in eight colors, and will launch during London Fashion Week (to be yet another Dover Street Market exclusive.) "The fluidity of our design combined perfectly with the technology of Melissa's plastic, injecting pieces without closures or seals", explains Hadid. They look pretty cool, and the best part is that Melissa shoes are cheap and super comfortable!

Photo courtesy of www.inhabitat.com

Beauty Spark!

Fashion Spark!

Space NKSpace NK, the British-based retail and online beauty emporium has just announced a partnership with Bloomingdales to open boutiques in nine locations over the coming year.

Locations include the
Bloomingdales flagship on 59th Street as well at SoHo and White Plains in New York; Chestnut Hill, Massachusetts; and in the California stores at Sherman Oaks, Newport Beach, South Coast Plaza, Century City and San Francisco.

Space NK is known for its wide array of specialized beauty products, including Acqua Di Parma, Kiehl's, Bumble and Bumble, Darphin, Phyto, Diptyque, and Ren.

Photo courtesy of Space NK www.spacenk.co.uk
DC Comics

DC Comics has announced collaboration with New York designers Alice Roi, Laura Poretzky and Shoshanna Gruss.

Entitled Supergirl, the resort collection will feature dresses, tops, and skirts with the Supergirl S-shield logo discreetly branding each piece.

The Superhero trend has been featured heavily in fashion collections recently, inspired by New York's Metropolitan Museum of Art's Superhero costumer exhibition. "I am hooked on superheroes.

They are both real and fantastical, which is what I think we all should aspire to be in some way," commented Roi. Unfortunately, I don't think there will be any capes...

Photo courtesy of www.dccomics.com



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