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TREND SPARK! Week 10 | 23.11.2007


By Alexandra Suhner, London Editor | Week 11 | 30.11.2007

Fashion Spark!

Shop Spark!

Adidas and Dieseladidas and Diesel have just announced they will be jointly developing a collection of premium denim. Names "adidas Originals Denim", the collection will feature four styles and will be launched in February.

The collaboration will last for four years, and the product will only be available in adidas Originals stores. Styles include a high waisted boot cut leg for women, indicating that the collection will be very fashion forward. Prices average around $240-$320 for a pair of jeans. Shortly after the announcement, Nike also announced collaboration between their Jordan brand division and Levi Strauss & Co, which will feature footwear and clothing, available from March.

Penelope and Monica Cruz for Mango

Mango, the fashionable Spanish high street retailer, has just opened their first New York store, a 7,500 square foot space on Broadway in SoHo. This is one of many US stores planning to be opened by the Mango, who see the US and Canada as a key expansion area.

The store features a 97 foot catwalk, vintage mirrors and antique furniture, mixing old world with modern twists. The store will be stocking their Penelope and Monica Cruz collection, as well as a number of their limited edition pieces. I like Mango for cheap evening wear and outerwear; they usually do really fashion-conscious, well-priced pieces.

Mango | 561 Broadway, New York |

Beauty Spark!

Gift Spark!

10 Minute Manicure 10 Minute Manicure is a chain of manicure salons who offer beauty services for busy people.

Located in shopping malls and airports in North America, they offer a waxing, massages, pedicures, and, of course, the 10 Minute Manicure.

The airport venues feature luggage storage and view of the terminals.

For the moment, there are locations in New York, Kentucky, Cincinnati, Toronto, and Edmonton, with many more to open soon.

Organic Food CartOrganic Food Cart is a website offering a range of organic food, beauty, homeware, and fashion products. Voted "Best Overall; Best Value" in fruit clubs by the Wall Street Journal, their monthly organic fruit delivery, the GotFruit Monthly Fruit Club, is this week’s Gift Spark!

Every month they deliver a box of orchard-fresh fruit, including storage tips and recipes. Perfect for health conscious friend, and a gift that keeps giving, every month!

The site also includes a great list of organic or fair trade gift ideas, such as tea chests, beauty sets, and homeware.

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