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TREND SPARK! Week 5 | 18.02.2008


By Alexandra Suhner, London Editor | Week 5 | 18.02.2008

Shop Spark!

There have been several great new retailers opening recently. Here is the run down on some of the best.



Gucci NY Store Gucci recently opened their largest ever store on New York's Fifth avenue, a 46,000 sq ft space inside Trump Tower at 56th street.

The façade, designed by James Carpenter, is shiny glass and the interior is filled with rosewood gold and black marble.

The ground floor holds accessories, and the centrepiece is a staircase of glass and gold. The second floor, home to men's accessories, has a darker feel compared to the third floor, which holds womenswear and is decorated in a soft gold palette. The Heritage room features a gallery of archive-inspired Gucci clothing and accessories with an exhibition of images documenting their history. The limited edition Gucci (heart) New York collection was lunched to coincide with the store opening.

Gucci | 725 Fifth Avenue, New York, NY 10022

Photo via
BalenciagaBalenciaga has just opened their first London store, on Mount Street in Mayfair.

Their store concepts developed by Nicholas Guesquiere in association with French artist Dominique Gonzalez-Foerster and lighting designer Benoit Lalloz.

The boutique has a sci-fi inspired interior, a futuristic and luxurious environment. The materials are natural and artificial, sometimes raw, and the lighting is constantly changing. This lighting concept includes climactic and seasonal changes, so you could be in a sunny or cloudy room, or it could feel like sunrise or midday. Their "black asteroid" cash register and "iceberg" accessory display are standard in all of their stores, however, each space is slightly unique.

Balenciaga | 12 Mount Street, W1K 2RD London

Photo via | Photo by Gregoire Vieille

Kid Robot

My Deco

Kid Robot Kid Robot, a brand famed for their limited edition designer toys and art apparel, have just opened a store on Miami Beach.

The brand, created by Paul Budnitz in 2002, sells collectible toys and accessories inspired by urban trends, fashion movements, and pop art.

MASH studios, the multidisciplinary design studio behind the new store and the recently re-released website, created a space with simple displays and bold graphic patterns.

Most of the stock is extremely rare and collectible, often not available elsewhere and prices range from $6 up to $20,000, depending on the designer and the number of items produced.

Kid Robot | 638 Collins Ave, Miami Beach, FL 33139

Photo via

My Deco This new UK-based website allows shoppers to buy from a huge range of home ware and furniture retailers, and visualize their purchases with their new 3D planning tools. You can create your room on the website and check to see if you are happy with the way the furniture will look.

This is great for anyone hesitant about color or styles, and you can also try out several pieces without traveling to different furniture shops around town. They also have a best designed section, where you can choose from a selection of designed rooms and re-create the look for yourself.

If you see a style of room you like, you can put in your budget and mydeco will help you create that look regardless of your funds. The site links to over 500 retailers in the UK, so it fits many budgets and all styles. Brands include Heals, M&S, Fortnum and Mason, Alessi, Muji, Marimekko, and Habitat. An exciting move forward for the home ware and furniture market.

Photo via





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