Fashion Trendsetter
Sign up for our newsletter and save 10% Off your first order!
Fashion Trendsetter Motto


Style Notes
Style Notes
Color Trends
Color Trends
Fashion Trends
Fashion Trends
Fashion Shows
Fashion Shows
Fashion Events
Fashion Events

Fashion 101: Magazines and their Advertisers

Fashion 101: Magazines and Their Advertisers

By Alexandra SUHNER ISENBERG | Editor-at-Large

Fashion 101: Magazines and their Advertisers
I struggle to find a magazine I like. I love looking at pretty pictures, and there are many magazines that do that well, but I'm not willing to pay $15 for a magazine with pretty pictures, when $50 will get you a beautiful coffee table book.

I like my magazines to have well-written information, and its hard to find fashion magazines that do this.

If I can flip through a magazine and absorb most of its content in 15 minutes or less, then I consider it a poor magazine (that's why I like Vanity Fair, it takes a good 45min to read.)

But rather than criticize and insult the editors and writers who produce substandard content, as my first Fashion 101 post, I'd like to explain why magazine staff have their hands tied, and its the big brands that control magazine content.

Magazines make their money from advertising, not cover price, and magazine advertising is very expensive, so there are only a handful of big brands who can afford it.

Here's a couple of examples from some media kits (this information is available to the public, just find the "advertise" or "media kit" section of a magazine's website (usually at the bottom of the homepage.) Brands rarely pay the listed prices, but its a good more

Photo courtesy of





Color Trends Best Fashion Books & Magazines Google Plus About Us
Fashion Trends Fashion Awards & Exhibitions Facebook Contact
Interior Design Trends Fashion Directory of Links Twitter Privacy Policy
Jewelry & Accessories Trends Articles by Fashion Trendsetter Pinterest Newsletters
Lingerie Trends Fashion & Textile Trade Fairs Instagram Feedbacks
Runway Fashion Shows Awards, Competitions & Exhibitions YouTube Search
Style Looks Fashion News Releases LinkedIn  
Designer Collections Fashion Market News Amazon Store  
Style Notes Runway Show Dates  
Entertainment, Lifestyle and Culture Download Zone    
Add to your Google toolbar © 2004 - 2021 | Fashion Trendsetter | All rights reserved |  XML   XML - Site Feed   158,222,919 page views


  Fashion Trendsetter Official Fan Page
Fashion Trendsetter
on Google+
Fashion Trendsetter at Twitter
Follow Us on Pinterest Pin It
Follow Us on linkedin
Custom Search



Articles by Fashion Trendsetter

Interior Design TrendsInterior Design Trends

Entertainment, Lifestyle and Culture

Fashion Awards & Exhibitions

Designer Collections

Style Looks

Best Fashion Books & MagazinesBest Fashion Books & Magazines

Fashion Directory of Links

Fashion Trendsetter Store

Shop New Arrivals at Nicole Miller!
Shop Derek Lam
Dear Bowie Silk Loungewear
Shop Velvet at Graham & Spencer's New Summer Arrivals Today
300x250 Outlet Sale Banner
300x250 Vinosource Collection
Designer Vintage At Nasty Gal
John Hardy
MAC x Nasty Gal Collection
Editors' Closet
Gear Collection
300x250 Women's New Arrivals