All of Sacha Lannoye in One Place

ZER010, THE new concept store in Rotterdam, fell madly in love with the work of Sacha Lannoye and has ordered her entire collection.

Her Dutch humor and sobriety will be shown side by side with the work of John Richmond, Alexander McQueen, Dirk Bikkemberg and other big names, in this temple of fashion where clients can also get go to get made up or their hair cut, after eating in the very exclusive lunchroom. To discover as of August...

ZER010,
Oude Binnenweg 122,
Rotterdam

Sacha Lannoye - max 20 kg (2003)

This product makes people think about the absurdity to strive the ideal body weight. 'max 20 kg' is a gold plated jewelry for pumps.

This jewelry literally exists of the text 'max 20 kg' and is worn at the heel of the pump, so that everybody can see it, while walking. No healthy woman, old enough to walk on high heels, can measure up to this required weight limit. It indicates that nobody's fits the ideal.