Fashion Trendsetter
Shop Nicole MIller and receive Free Shipping both ways!
Fashion Trendsetter Motto
Style Notes
Style Notes
Color Trends
Color Trends
Fashion Trends
Fashion Trends
Fashion Shows
Fashion Shows
Accessories
Accessories
Fashion Events
Fashion Events

Variety in Fashion at H&M This Season

Romance continues to be on trend. The look is well-groomed, coordinated and playful with pretty watercolor shades and light neutrals. But it's not the only style this season. Pared down simplicity and uniform-inspired tailoring are at least as important, as are futuristic sporty influences.

"Style wise there's a liberating variety of fashion right now. There are endless different ways for our creative customers to express themselves, which is extremely inspiring for the H&M design team. We're also focusing on sustainability in design and production and investing in organic materials," says H&M Head of Design Ann-Sofie Johansson.

Trend-Guide-Spring-Summer-Fashion-2009.mpg [74.0 MB]
Video by BarracudaTV, courtesy of H&M

--Please wait few seconds at start while arranging streaming--

INSPIRATION


Retro-Romantic
The season's most important retro reference is romantic and chic. It's all about dresses and wide skirts, with the focus on the waistline, feminine blouses, tailored jackets and blazers, shirts and obvious classics such as chinos, denim and T-shirts.

Timeless Tailoring
Tailoring is simple and often androgynous with uniform-inspired cuts and details à la 1970s elegant Parisian "Le Safari". Styles are minimalist as well as over or under dimensioned and draping. But it's mainly blends of materials with new finishes, and technical and organic materials that update tailoring this spring.
Art and Architecture
Architectural forms and proportions continue to inspire, as does an experimentally futuristic and sometimes eccentric attitude. This reappears in references from the art world with everything from the fashion style of famous artists (with August Strindberg and David Hockney being diverse examples of style icons in art) to colorful motifs and patterns inspired by historic and contemporary art and architecture.

H&M Womenswear Collection Summer 2009

Click images to enlarge | Photographer: Peter Gehrke, Courtesy of H&M

H&M Menswear Collection Summer 2009

Click images to enlarge | Photographer: Peter Gehrke, Courtesy of H&M

Silhouettes
Narrow, yet relaxed, experimental with new shapes and proportions, voluminous or curvy with the focus on the waist.

Colors
White and shades of white. Warm tones of beige. Coral. Saturated, watercolor transparent, or pastel pale shades of blue, green, pink and yellow. Neons.

Patterns and Prints
Flowers, spots, checks, stripes, botanical designs, art-inspired patterns and prints, animal patterns and graphic prints.

Materials
Material mixes of natural materials or with synthetic and organic materials, lace, transparent or textured fabrics, shiny fabrics such as silk and polyester, sun-bleached and "worn" fabrics, jersey, classic cottons, linen, thin denim and chambray.

Details
Pleats, gathers, pin-tucks and yokes, rolled-up trouser legs and sleeves, three-quarter length, collarless, Nehru collars, shawl collars, ballerina necklines, uniform details.

Key Pieces
Women:
Skirts - wide or narrow pencil style, knee or ankle-length. Dresses with volume, 50s style with a waistline, sheath dresses or shirt dresses. Blazers, classic or short dress jackets. Romantic blouses and shirts. T-shirts. Rolled-up chinos and slacks.

Men: Tailored shorts, patterned shirts, ankle-length slacks, pyjama-inspired pieces. Blazers in colors, sometimes patterned, nylon lumber jackets, tunics, knee-length coats made from sport-inspired materials, patterned T-shirts and vests.

Accessories
Women: Belts, clutch bags, earrings, bracelets, sling-backs and scarves.

Men: Scarves, nylon bags, sunglasses with metal frames, sandals, sneakers and narrow belts.

Legal Notice: Copyright © 2004 - 2009 Fashion Trendsetter. No part of this article and images may be reproduced in any form without our written permission. Please contact us at editor@fashiontrendsetter.com



CATEGORIES

RESOURCES

FOLLOW US

CONTACT

Color Trends Best Fashion Books & Magazines Google Plus About Us
Fashion Trends Fashion Awards & Exhibitions Facebook Contact
Interior Design Trends Fashion Directory of Links Twitter Privacy Policy
Jewelry & Accessories Trends Articles by Fashion Trendsetter Pinterest Newsletters
Lingerie Trends Fashion & Textile Trade Fairs Instagram Feedbacks
Runway Fashion Shows Awards, Competitions & Exhibitions YouTube Search
Style Looks Fashion News Releases LinkedIn Privacy Policy
Designer Collections Fashion Market News Amazon Store  
Style Notes Runway Show Dates TrendsetterInteriors.com  
Entertainment, Lifestyle and Culture Download Zone    
Add fashiontrendsetter.com to your Google toolbar © 2004 - 2014 | Fashion Trendsetter | All rights reserved |  XML   XML - Site Feed   114,115,423 page views

FOLLOW US

  Fashion Trendsetter Official Fan Page
Fashion Trendsetter
on Google+
Fashion Trendsetter at Twitter
Follow Us on Pinterest Pin It
Follow Us on linkedin
Custom Search

QUICK LINKS

 

Articles by Fashion Trendsetter

Interior Design TrendsInterior Design Trends

Entertainment, Lifestyle and Culture

Fashion Awards & Exhibitions

Designer Collections

Style Looks

Best Fashion Books & MagazinesBest Fashion Books & Magazines

Fashion Directory of Links

Fashion Trendsetter Store

Discover Fall 2014/15 Trend Forecasts
John Hardy
Shop best selling Tops at Nasty Gal!
Shop New Arrivals at Nicole Miller and receive Free Shipping on any purchase!
IGIGI.com - Urban Jungle Fall 2014 Collection. Shop Now>
BKRM 300X250
Shop AlternativeApparel.com
SUMMER 2014 WOMEN NEW COLLECTIONS
 
Editors' Closet
Annual Up To 50% Off Sale Men
EA7_3
The Shoeroom at FORZIERI.COM
Cavalli Class Bags
Maidenform