Bridal Insider: Unforgettable Advice from Lela Rose

Bridal Insider: Unforgettable Advice from Lela Rose from Payless Videos on Vimeo.

Lela Rose invites you into her studio where she gives Brides-to-Be fashion tips and advice on how to keep cool on the big day.

She also speaks to the inspiration behind her new Unforgettable Moments by Lela Rose collection, a line of special occasion designer shoes and handbags available only at Payless ShoeSource.

Visit UnforgettableMoments.com to view images and learn more about the collection. Most of the styles can be dyed in one of 64 colors hand-picked by Lela herself and prices range from only $45 to $50, which is perfect for those trying to still have some designer luxury (a personalized touch) on a recessionary budget.

TEXAS NATIVE Lela Rose learned to sew from her mother while in college. After seeing a jacket that her mother said was too expensive, the young Lela Rose decided she would make it herself.

After graduation, Lela moved to New York City to study fashion at Parsons School of Design, then began her career at the design studio of Christian Francis Roth. In 1998 she created her first signature ready-to-wear collection, Lela Rose.

Today, working from her studio in the heart of New York's Garment District, Lela finds inspiration in materials, photography and architecture. Her feminine collection is intricately detailed with touches of whimsy, and has garnered a following of trendsetters across the country.

Her wedding collection focuses on beautifully embellished fabrics and unique details, which embody elegance and luxury with a nod to the era of glamour. This signature style provides the inspiration for the exclusive footwear and accessories features in Unforgettable Moments by Lela Rose.