With an employee base that is 600 strong and collection of businesses spanning the worlds of music, apparel, marketing, advertising, dining, nightlife and philanthropy, Sean "Diddy" Combs is one of the country's most honored and successful entrepreneurs.
In 1998, Mr. Combs, who was already responsible for one of the world's preeminent entertainment companies as CEO and Founder of Bad Boy Worldwide Entertainment Group, expanded his media empire by launching Sean John, a line of designer men's contemporary clothing. The success of Sean John was instantly recognized by the marketplace and Mr. Combs' peers alike.
In 2000, 2001 and 2002, the Council of Fashion Designers of America (CFDA), the country's most prestigious group of fashion critics and designers, nominated Mr. Combs for the Perry Ellis Award for Best Menswear Designer, awarding him this high honor in 2004. The success of the men's line has opened the doors to several licenses including boys, outerwear, headwear, footwear, suits, dress shirts, ties, underwear, and small leather goods.
In 2006, Sean John launched a signature men's fragrance, Unforgivable, that quickly became the best selling men's fragrance in the country, securing Mr. Combs with the affluent FIFI fragrance award of 2007. In addition, Sean John has launched a successful eyewear line for men and women and in the Fall of 2007, Sean John women's line commenced, creating unprecedented buzz in the industry.