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Rachel Bilson and DKNY Jeans Launch Edie Rose by DKNY Jeans

Edited by Senay Gokcen | Editor-in-Chief

3/14/2008 - DKNY Jeans and Rachel Bilson announced the launch of a new line of clothing that aligns one of the world's most iconic fashion brands with an emerging fashion icon.

Acclaimed actress Rachel Bilson has co-designed an inspired collection of modern classics for the DKNY Jeans Junior's brand.

Edie Rose by DKNY Jeans is a capsule collection of sophisticated, sleek and timeless items that let the individuality of the wearer shine through. Edie Rose for DKNY Jeans debuts in department stores nationwide for Fall 08.

Rachel Bilson says, "I have been passionate about beginning my own collection for some time now. Working with DKNY Jeans, a brand with similar demographics in terms of who I wanted to design for and similar aesthetics, has been really magical. They completely brought all my ideas and designs to life and have been so helpful and supportive with my vision."

Rachel Bilson
Photo © Wire Image
Image courtesy of WireImage.com
"Rachel Bilson is on everyone's best-dressed list, and her look resonates with our customer. Her style is effortless yet edgy and unexpected, which matches the DKNY Jeans Junior's aesthetic perfectly. Plus, her dedication to the process and her innate eye for design has impressed us all. We are excited about the collaboration," says Kevin Monogue, President of DKNY Jeans.

The Edie Rose by DKNY Jeans collection is inspired by Rachel's dream closet: updated, sleek essentials that one can go to time and time again to create a variety of looks. Each piece provides a must-have for every category, from the perfect tuxedo jacket, to the coolest shift dress to a favorite pair of jeans. The line consists of dresses, jackets, jeans, knits and tees in black, white and blue, with pops of rich yellow, inspired by Rachel's favorite scarf. The line will be affordable for the Junior's customer with prices ranging from $34.00 for a tee to $98.00 for a biker jacket.

DKNY Jeans will support the launch with a comprehensive marketing campaign which includes national print advertising.

Rachel Bilson
Rachel can currently be seen in the 20th Century Fox Studios box-office hit "Jumper" opposite Hayden Christensen and Jamie Bell for director Doug Liman. Last year, she received critical acclaim in the Paramount film "The Last Kiss" opposite Zach Braff for director Tony Goldwyn. Prior to that, Rachel was a series regular on the very popular television show "The OC" for four seasons on the Fox Network.

DKNY Jeans
DKNY Jeans is a lifestyle denim brand which is owned and distributed through a licensed agreement with Liz Claiborne, LLC. DKNY Jeans designs and markets collections for men's, women's and juniors apparel and is available in the US, Canada and South America via wholesale channels. www.dknyjeans.com



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