Baggu: Reusable Bag with Style

Baggu was designed in California by Joan and Emily Sugihara. The mother daughter team both saw the need for a better reusable bag.

They say; "we just didn't feel there was anything out there that was functional, affordable, and still looked good to carry. After dozens of prototypes, we came up with a shopping bag that is practical and easy to use. And most importantly, still nice to look at."

"We both had different needs from a bag that we took into account while designing." Living in California, Joan shops by car for a family of five. "I wanted to make a complete package for families, making it realistic (and affordable) to switch from disposable to reusable shopping bags." Emily shops on foot in New York City, and needed a bag or two that fit in her purse- ready for an unexpected errand. "And it's New York. I hate to admit it, but I care about looks! And then there's the environmental aspect-it's pretty shocking how much trash is created from plastic bags." In one year, a Baggu can save between 300 to 700 disposable bags.

Baggus are made of lightweight, hard working super strong rip-stop nylon, bringing home all the things usually carried in a disposable bag. And one Baggu holds the contents of 2 to 3 plastic grocery bags (up to 25 lbs.). Six bags holds a cart full of groceries. The bag features handles long enough to fit comfortably over the shoulder, and a large gusset in the bottom so they sit flat when filled (good for eggs & milk.)Yet they're still light (2 oz.) and compactible.They fold into a flat 5" x 5" pouch that easily slips into a purse or pocket- always handy when you need them.