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Loeffler Randall Spring '11 Launch

February 1, 2011 - Loeffler Randall's Spring 2011 collection is launching today, February 1st! The collection includes trends such as prints, snakeskin, suedes, lace-ups, mesh detailing, and mixed metallic-pulling together a collection that pops with flair and effortless sophistication.

LR Spring 2011 from Loeffler Randall on Vimeo.

To launch the Loeffler Randall Spring 2011 collection, Loeffler Randall team were thrilled to collaborate with photographer Jamie Isaia for the fourth consecutive season. Here is a look at the SS11 campaign imagery in motion, shot by Jamie Isaia and edited by Andreas Von Scheele.

Loeffler Randall was born out of designer Jessie Randall's quest to find the shoes that she wanted to wear but could not find - shoes that possessed an understated elegance, were well made, and undeniably feminine. With this distinct point of view, Loeffler Randall launched in the fall of 2005. Styles like the Matilde flat boot quickly became staples among fashion editors and celebrities alike. Loeffler Randall's mix of refined sophistication and downtown cool filled a niche in the shoe market and the brand was embraced both critically and commercially.

In June 2007, Jessie was thrilled to win the CFDA Swarovski Award for Accessory Design. Building on the company's success, Loeffler Randall debuted ready-to-wear for Fall 2007 to immediate praise. For Holiday 2007, Loeffler Randall partnered with Target on a limited time only collection.

Found in over 200 retail doors worldwide and in 13 countries, the collection continues to grow. Loeffler Randall is carried by many of the world's finest retailers including Barneys, Bergdorf Goodman, Neiman Marcus and Harvey Nichols, among many others.

In 2009, Loeffler Randall was honored to be named by Inc. magazine as one of the 500 fastest growing private companies in America. In addition, LR was named one of the elite Inc. 500, which puts it in the company of past honorees such as Microsoft.

In Fall 2009, Loeffler Randall proudly launched its first retail venture, an e-commerce website, dedicated to selling the full spectrum of LR product and building direct relationships with loyal customers and fans around the world.

For more information please visit Loeffler Randall www.loefflerrandall.com



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