Saks Fifth Avenue Unveils Want It!
| Saks Fifth Avenue is pleased to announce Want It!, a nationwide, storewide fashion event featuring the most riveting runway trends of the season and original artwork by Vanity Fair fashion and style director Michael Roberts.
Want It!, which is set to launch September 13, 2006 in Saks Fifth Avenue stores around the country, is a brilliantly edited list of fall's most promising, must-have looks and fashion-forward trends, as identified by Michael Fink, Saks Fifth Avenue's Vice President, Women's Fashion, and Michael Macko, Saks Fifth Avenue's Vice President, Men's Fashion. Each Want It! style will be available in an unprecedented range, from approachable chic to cutting-edge couture.
"Want It! is a key tenet of the Saks business strategy this fall. It focuses on a broad range of our customers and offers key fashion trends in an array of price points and styles," said Andrew Jennings, President and COO, Saks Fifth Avenue. "Want It! is a remarkable collaboration between our vendors, our managing partners and our sponsors and we are especially grateful to Extra Fine Merino Wool™ for their sponsorship. So many of the designers we feature at Saks prefer the natural elegance of wool, and the emergence this fall of Extra Fine Merino Wool made this partnership an ideal opportunity for us. I would also like to thank the wide array of vendors who have supported our efforts to make this fall fashion campaign a huge success."
"For Want It!, we singled out the items we were truly enthusiastic about and bought them in a full range of styles and designers, so there's something for the customer who's just starting to shop with us as well as something for the die-hard fashion lovers," said Ron Frasch, Vice Chairman and Chief Merchant, Saks Fifth Avenue. "Our goal with Want It! is to give all of our customers the chance to tap into these trends in a way that complements his or her own personal style."
The anointed Want It! items run the gamut and the essentials for Women include: the Voluminous Sleeve; the Narrow Pantsuit; the Romantic Blouse; Wide-Leg Pants; the Textured Knit; the Fur-Trimmed Coat; Leggings; the Flat Boot; the Satchel Bag; Gloves; Skinny Jeans; the Red Lip; and anything in Wool.
For Men, Want It! pieces are: the Leather Blazer; Straight-Leg Jeans; Velvet; the Cardigan; the Sport Boot; the Fancy White Shirt; the Fine-Gauge Knit; the Pea Coat; and again, anything in Wool. (See Attached Sheet for more details.)
About Michael Roberts
Providing the eye-catching visual presence of the campaign is Michael Roberts, former fashion director at The New Yorker and newly appointed fashion and style director at Vanity Fair. Mr. Roberts has created over 20 original works of art to illustrate Saks Fifth Avenue's Want It! items in his signature snippy style, giving each trend its own unique, colorful personality.
Before joining Vanity Fair earlier this year, Michael Roberts held the title of fashion director at The New Yorker for nine years. He has also served as fashion editor of The Sunday Times, style director and art director of Tatler, design director of British Vogue, Paris editor of Vanity Fair, and contributing editor to Conde Nast Traveler.
Mr. Roberts has published four books of his trademark illustrations: The Snippy World of New Yorker Fashion Artist Michael Roberts (L7/Steidl, 2005), Snowman in Paradise (Chronicle, 2004), Mumbo Jumbo (Callaway, 2000) and The Jungle ABC (Callaway, 1998). He also served as art director and editor of Grace: Thirty Years of Fashion at Vogue (Steidl, 2002).
"Michael Roberts' immaculate collages, each showcasing one of the Want It! items and many with a wink to fashion and art world icons such as Bruce Weber, Polly Mellen and Andy Warhol, provide the colorful, witty and charming spirit that drives the campaign," noted Terron Schaefer, Senior Vice President, Marketing, Saks Fifth Avenue. "Michael Roberts' Want It! artwork will appear in Saks Fifth Avenue stores, advertising and other marketing materials, and we're thrilled to collaborate with such a brilliant artist and celebrated name in fashion."
Saks Fifth Avenue will announce the event to consumers with a national advertising campaign, Want It! themed catalogs, direct mail and promotional activities -- all leading up to a pair of opening night galas in New York City and Beverly Hills on September 13, 2006, benefiting a charity to be announced at a later date. The next day, Want It! will roll out in all 55 stores and on saks.com. A variety of Want It! related festivities, special appearances and in-store events will drive the campaign in the following weeks.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's preeminent fashion retailers, is renowned for its superlative American and international designer collections, as well as its first-rate selling services and expertly edited assortment of handbags, shoes, cosmetics and accessories for the home. Today, Saks operates 55 full-line stores in 26 states, 2 stores in the Middle East in Dubai and Riyadh, 50 OFF 5th Outlet Stores and a website, http://www.saks.com .
About Extra Fine Merino Wool ™
The remarkable natural properties of wool have led it to be called 'the fibre of the gods.' Extra Fine Merino Wool is wool -- evolved ™. From humble beginnings wool has been transformed into one of the most luxurious materials in the world. Insisted on by premier designers and manufacturers alike, only Extra Fine Merino Wool combines a luxurious feel with the miraculous qualities that wool is famous for. Naturally finer and softer than other wools, Extra Fine Merino Wool has exceptional durability to ensure superior 'shape and drape' and lasting beauty. Extra Fine Merino Wool. The finest fiber found in the finest clothing.
Want It! Sponsors
The lead sponsor of Want It! is Extra Fine Merino Wool™. Other sponsors include Mercedes USA, Mastercard, BCBG, Theory, Elie Tahari, Chanel, Chloe, Birger Christensen, Seven, Wolford, Stuart Weitzman, Andrew Marc, Armani, LaCoste and Cole Haan.