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The New TAG Heuer sparkling collections for Avant-Garde Women

The New TAG Heuer Sparkling Collections for Avant-garde Women

TAG Heuer launches a dazzling array of high-fashion timepieces that embody the core values of the TAG Heuer brand: prestige, elegance and daring, cutting-edge design. Strength and Beauty... that is what the TAG Heuer woman is made of!

Mini Link 24mm Diamond Dial and Diamond Dial Diamond BezelCarrera Watch LadyAquaracer Diamonds: Prestigious Editions of a TAG Heuer Classic Aquaracer Diamonds: Prestigious Editions of a TAG Heuer Classic Monaco Watch Lady THF1 Lady Glamour Diamonds Carrera Denim Monaco Denim
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Innovative and Audacious Embodiment of the Avant-Garde

In June 2005, TAG Heuer "rocked" the fashion and watch making worlds by launching, in collaboration with its fascinating ambassador Uma Thurman, a diamond-rich line of high-luxury timepieces for women. The Haute-Couture and Prêt-à-Porter pieces in Uma's Diamond collection are amongst the most audaciously avant-garde luxury watches ever conceived. The trendsetting centrepiece of the collection, the Haute Couture DIAMOND FICTION, was awarded the prestigious Ladies Watch Prize at the 5th annual Grand Prix d'Horlogerie in Geneva, in November 2005.

In 2006, TAG Heuer raise the bar by launching for each collection new editions of daring and glamorous timepieces for avant-garde women as embodied by Uma Thurman and Maria Sharapova. Not only are the Hollywood star and Wimbledon Champion, two of the most glamorous and iconic ambassadors of the brand, they are perfect representatives of today's TAG Heuer woman. Self-confident and poised, seductive and determined, fashion-focused yet independent-minded, cultured yet glamorous, they don't follow trends, they set them! Strength and Beauty... that is what the TAG Heuer woman is made of!

Contemporary and Elegant Watches for Today's TAG Heuer Woman

The most elegant TAG Heuer timepieces ever, designed for sophisticated, fashion-forward professional women, the new TAG Heuer for Women Collection builds on the success of the line by offering a wider range of steel and gold, diamond dial and diamond bezel watches.

1) Mini Link 24mm Diamond Dial and Diamond Dial Diamond Bezel

The success story of the iconic Link line is legendary amongst watch connoisseurs. Launched in 1987 under the name S/el ("Sports and Elegance") and entirely redesigned in 2003/2004, the unique ergonomics of its famous S-shape link bracelet remains a benchmark of stylish, sophisticated design. Uma Thurman is the perfect representative of the Link philosophy: the iconic fusion of Strength and Beauty, contemporary Elegance and Prestige. A watch which is a bracelet and a bracelet which is a watch!

The three new lady size Link timepieces in the new TAG Heuer Collection of fine jewellery watches for women offer unprecedented comfort and elegance. These slim, feminine and precious watches are what Uma chooses to wear for special occasions by day or night: an awards luncheon, or an evening premiere...

The elegant new Mini Link line is available in:

Three prestigious Diamond Dial watches based on their best-selling predecessors, with mother-of-pearl dials in pink, blue or white. The dials are decorated with 11 Top Wesselton diamonds (total 0.081 carats);

Two Diamond Dial/Diamond Bezel watches with white or blue dials decorated with 11 Top Wesselton diamonds (total 0.081 carats), and a very precious polished bezel set with 52 Top Wesselton diamonds (total 0.385 carats).

2) Aquaracer Diamonds: Prestigious Editions of a TAG Heuer Classic

A timeless and successful design since 1982 when it was launched under the "2000" series name, the new Aquaracer, entirely redesigned and rejuvenated, is now resplendently decorated with precious diamonds.

Aquaracer Lady Diamond Dial & Diamond Bezel Steel & Gold

Aquaracer Lady with mother-of-pearl diamond dial and diamond turning bezel, this highly successful feminine design is now available in steel and gold for even more elegance and prestige. The elegant white mother-of-pearl dial is decorated with 10 Top Wesselton diamonds (total 0.07 carats), and the 18K massive gold bezel is set with 35 Top Wesselton diamonds ( total 0.48 carats).

Aquaracer Lady Diamond Dial & Diamond Studs

A glamorous and accessible timepiece with mother-of-pearl diamond dial and diamond studs on the turning bezel. The elegant white or pink mother-of-pearl dial is decorated with 10 Top Wesselton diamonds (total 0.07 carats). The unidirectional polished bezel is set with 13 Top Wesselton diamonds (total 0.15 carats) on bezel studs.

TAG Heuer Icons Revisited: Masculine Watches for Ultra-Feminine Women

It's no longer a man's world. Watch trends reflect this, as avant-garde, fashion-conscious women around the world choose to wear oversized masculine style watches. TAG Heuer's new collection offers the best ever selection of trendsetting masculine-feminine watches with audacious larger sizes, daring design and unique and fashion-active animations. Uma Thurman and Maria Sharapova are, here again, the perfect representatives for these superlative watches: sporty, sexy, strong and profoundly feminine...

1) THF1 Lady Glamour Diamonds

After the huge success of its 2005 editions in white, pink or black with a fixed bezel adorned with 120 diamonds (total 0.75 carats), the THF1 Lady Glamour Diamonds is now available in the three trendy colours of this season's fashion catwalks: chocolate brown, anthracite grey, and maroon burgundy. For these three new references, the original satin strap has been replaced by Nizza, a new material that blends the elegance of satin with the resistance and durability of technical fabrics. Metal bracelet with a mix of polished and fine-brushed steel is offered, as well as a sporty TAG Heuer rubber strap for black or white dial. Embodied by the provocative and glamorous Maria Sharapova, this new edition will seduce all F1 Glamour Diamonds lovers.

2) Carrera Watch Lady

Carrera, the iconic series first launched in 1964 and worn by racing legend Juan Manuel Fangio, typifies TAG Heuer's unique link with the world of motor sports. Today, an ultra-feminine collection of the Carrera have been conceived for the strong and sporty TAG Heuer woman, seeking a piece of the motor racing legend.

True to Carrera's iconic design aesthetics, the made-for-women Carrera Watch Lady reworks the Carrera magic in a more petite diameter (36mm), gentler case profile and finely-worked dial details that create superb feminine appeal. Equipped with precision TAG Heuer Calibre 5 automatic movement, this elegantly-crafted timepiece is available with a black or silver dial with "clous de Paris" central zone, and hand-applied numerals, indexes, and TAG Heuer logo, all encased in the sleek polished steel case. Or, dazzle with the steel and gold version with a massive gold bezel, an alternated steel and massive gold bracelet, and an option of silver or champagne dial.

3) Monaco Watch Lady

The iconic Monaco, the original square-cased chronograph, first seen on Steve McQueen's wrist in the 1970 car-racing classic "Le Mans", is the ultimate representation of TAG Heuer's innovative and daring spirit. Its retro-chic design is now regarded as an iconic horological accessory for fashion-forward women.

A feminine and modern interpretation of the Monaco original, the Monaco Watch Lady features the TAG Heuer Calibre 6 automatic movement, with a slightly downsized and sleeker case profile. True to its daring tradition, TAG Heuer created 3 exotic themes to adorn the Monaco Watch Lady collection: cream alligator, black python, or brown python.

4) Carrera and Monaco Denim

To showcase the TAG Heuer woman, TAG Heuer called upon Paris couturier Vincent Dupontreue´ to design a very sexy, feminine and trendy jean collection. Vincent Dupontreue´, whose exquisitely hand-distressed jeans are among today's most coveted collectibles, focused his attentions on the before mentioned iconic lines: Carrera and Monaco.

Available as a Carrera Watch, Carrera Chronograph or Monaco Chronograph, this trendy collection features distinctive denim straps by Vincent Dupontreue´ and very feminine white mother-of-pearl dials. As the top of the line of this exclusive collection, the Carrera Chronograph also features 70 Top Wesselton diamonds (total 0.78 carats) on its fixed bezel.

About TAG Heuer

TAG Heuer, the reference in prestigious sports watches and chronographs since 1860, is now the fourth luxury brand in the world watch market. The Swiss watchmaking legend draws from its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. From the Olympic Games in the 1920s to its role as official timekeeper at 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team McLaren Mercedes in Formula 1 racing, world vice-champion in 2005 with its two drivers Juan Pablo Montoya and Kimi Raïkkönen. With world number 1 golfer Tiger Woods and tennis player Maria Sharapova, Hollywood superstars Brad Pitt and Uma Thurman, and Bollywood icons Shah Rukh Khan and Sushmita Sen, TAG Heuer more than ever stands for Sport and Glamour! www.tagheuer.com



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