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Nautilus, Inc. Debuts First-Ever Branded Apparel Line for Fitness Training Indoors

Fitness professionals from around the world that gathered at the IDEA World fitness convention became the first to sport a new line of smart, agile and responsive Nautilus® branded high-performance fitness apparel.

Nautilus, Inc. Debuts First-Ever Branded Apparel Line for Fitness Training Indoors Nautilus, Inc. Debuts First-Ever Branded Apparel Line for Fitness Training Indoors
Click to enlarge images (Photos: Business Wire)

Pure fitness company Nautilus, Inc. is showcasing a new line of Responsiv Fitness Apparel that is motion engineered to the unique form, physiology and fit preference of the wearer when working out indoors. The new line of apparel features ultra-high performance fabrics that actively keep sweat at bay, and panels that move with the unique range of motion experienced when working out indoors.

"We have combined our unrivaled expertise in human exercise mechanics and our experience with leading-edge fabrics and styles to create the first-ever line designed exclusively for fitness enthusiasts who work out indoors," said Juergen Eckmann, President of the Nautilus Apparel and Footwear Business. "This signals the beginning of a new category of dedicated, purpose-built fitness apparel, where apparel must work with and for the body of fitness enthusiasts who train five or six times a week."

The Nautilus® Responsiv Fitness Apparel line is crafted utilizing proprietary Responsiv Moisture Management fabrics and Responsiv Motion Engineering, that are reflected in 38 styles and four custom fit collections for women and men. They include:

-- Responsiv Compression, for a tight body fit
-- Responsiv Active, for a trim and tailored fit
-- Responsiv Relaxed, for a loose and comfortable fit, and
-- Responsiv Transit, for travel to and from the workout

The line will be available in limited quantities at www.nautilusapparel.com

"The first thing you notice when you put on the gear is that it's comfortable to wear, and it's durable so you know it's going to do the job," said Skip Jennings, a master fitness instructor from Laguna Beach, Calif. His choice was long-sleeved silver and black top from the Responsiv Active collection. "You can wear this in the morning, and you can keep it on when it gets warmer. It's the right weight and blend."

Nautilus acquired the highly-respected cycling and running apparel company Pearl iZUMi USA about a year ago with intentions to broaden the reach of its expertise in high performance apparel. Eckmann said this week's introduction is the first outward expression of the business transitioning from a 'branded house' to a 'house of brands.'

Nautilus is a leading partner of the 20,000 member IDEA Health and Fitness Association and the IDEA World conference. In addition to the apparel debut, Nautilus is providing education and training to members of the organization, including training more professionals to lead indoor cycling classes. Group indoor cycling is one of the fastest-growing categories of fitness training almost a decade after the Nautilus-owned Schwinn®Fitness created the category.

About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. is a pure fitness company that provides tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn®Fitness, StairMaster®, and Pearl iZUMi®, Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, commercial, retail, specialty and international channels. The Company was formed in 1986 and had sales of $631 million in 2005. It has 1,600 employees and operations in Washington, Oregon, Colorado, Oklahoma, Texas, Illinois, Virginia, Canada, Switzerland, Germany, United Kingdom, Italy, China, and other locations around the world. More information is at www.nautilusinc.com



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