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Dress to Impress...One Dress, One Hundred Styles

The Infinite Dress from Pitch TV

The ultimate party dress is being launched on the new SKY shopping channel - Pitch TV (636) and www.pitchwell.com. This summer sees the hottest fashion item - the Infinite Dress™ - hit the UK. The versatile Infinite Dress™ can be easily styled in over 100 fabulous ways and creates an instant slimming effect - this really is a dress for all occasions.

The dress, which is exclusively available on Pitch TV, has been designed to compliment all body shapes and sizes. This elegant dress is available in four sizes (S, M, L and XL) and two stunning colours, sexy black and raunchy red. Celebrity TV presenter Tania Bryer will be showcasing the amazing new dress on Pitch TV from 8 July.

Tania comments on the dress: "It's so quick and easy to change the style of the dress - you can go from one style to another and then to another in just seconds. Whether you want to bare your back, go strapless, or create a plunging neckline the Infinite Dress™ is for you. It's a timeless classic that keeps you up to date with the latest fashions, yet gives you that unique personal edge to create your own look. The styles are limitless and there is an illustrated guide included to show you how to create the different looks".

The dress, which costs £69.95 (plus p&p), packs easily, is machine washable and wrinkle resistant, making it the ideal travel companion. The dress design is patented and it's made from a luxurious fabric which doesn't cling. With little or no ironing necessary, you can twist, wrap and style the Infinite Dress™ in a variety of different ways without it creasing. It also comes with a DVD and instruction sheet to show you how to create the different looks.

The Infinite Dress is perfect whatever your shape or size. You can cover big arms, accentuate your chest, hide your tum or bum! One dress is all you need. The sexy Infinite Dress™ truly is the dress for all occasions, whether it's a classy cocktail evening, a night out on the town or a romantic dinner date - this is the dress for you.

About Pitch TV
Pitch TV is UK's first shopping channel using real pitch demonstrators in front of a live audience on SKY. The channel brings a new and fresh outlook to shopping and offers a more entertaining 'reality TV' approach. Launched in April 2006 on SKY channel 636 and SKY channel 647, Pitch TV is part of the PitchWell Group Ltd, a fast growing supplier and distributor of direct response and retail products. Pitch TV, it's clever, it's simple, it works. To find out more about the Infinite Dress™ tune into Pitch TV on SKY channel 636 and 647, visit www.pitchwell.com or call 0871 225 0000.
For more information about The Infinite Dress™ please click here to read our exclusive interview with Lydia Silvestry


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