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adidas by Stella McCartney Spring/Summer 2006

Introducing a³ Flyride
adidas by Stella McCartney adidas by Stella McCartney

adidas and Stella McCartney are further extending their successful sport performance design collection by introducing the a³ Flyride, a running shoe featuring the lightest heel-to-toe a3 cushioning system for women. It is the first adidas technology to be launched exclusively through the adidas by Stella McCartney range.

The a³ Flyride is the new generation of adidas' key cushioning technology, a3. It was designed exclusively for women as was the fit which is built on adidas' special women's last. While featuring all a³ cushioning benefits, the a³ Flyride is lighter, softer and more flexible.

Additional benefits include extreme breathability through the engineered net mesh upper and sweat- absorbing and anti-odor treatments in the insole that will keep you comfortable even on hot summer days.

Stella McCartney: I am honored to be given the opportunity to work with such an incredible technology. We have achieved a groundbreaking product: The a³ Flyride is a truly innovative women's performance product and hopefully the best looking running shoe out there!

The shoe has a unique look with the traditional foam cushioning replaced by the a³ Flyride structure elements. The minimalist design upper fuses simplicity with details like the asymmetrical lacing system. Colors are toned down, feminine and unexpected for a running shoe.

The Stella McCartney signature color, dusty rose, provides feminine accents on the white upper and playful gradients and fadings underline the technical features.

The a3 Flyride will hit retail in May and will be available in high-end department stores, adidas Sport Performance stores and Stella McCartney stores around the world. Price point is at 170 Euros.

Note: adidas offers products out of three different divisions: Sport Performance (leading technologies), Sport Heritage (Originals models), Sport Style (Y-3, sports-inspired design collaboration with Yohji Yamamoto). The adidas by Stella McCartney range is part of the adidas Sport Performance division.

Click on the images for larger views.

For more information : http://www.adidas.com/


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