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Sub-Urban Brands Announces Key Sponsorship at Pool Trade Show, a Trendsetting Fashion Industry Event

Sponsorship Targets Influential Vendors and 11,000 Buyers to Further Expand Sub-Urban Brands Distribution

Sub-Urban Brands, Inc., a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a strategic sponsorship at the Pool Trade Show, a who's who fashion event of retail vendors and influential industry press, held between July 17-19, 2006 in New York City at the Jacob Javitz Center.

Getting exposure for our brands at the Pool Trade Show is essential to continue gaining credibility among our industry's elite vendors and buyers," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "We have had enormous success at these trade shows in the past, but we believe that this year's sponsorship is yet another indicator of Sub-Urban's extraordinary growth." Sub-Urban will be the exclusive sponsor of the Pool Trade Show's wireless services that allow all buyers, vendors and press to have internet access inside the trade show. Additionally, the Company's three current clothing brands, Whiteboy®, Mash Culture Lab™ and Whiteboy® for Juniors, will all be featured on the events website and popular guide book.

The Pool Trade show is owned and operated by Advanstar Communications Inc. (www.advanstar.com), which runs the most comprehensive fashion industry trade events in the world, including Magic Marketplace, Pool Trade Show and Project Trade Show. As part of their sponsorship, Sub-Urban will be a featured sponsor in the event's newsletter, which will be distributed to Advanstar's entire database of more than 300,000 buyers and industry press. The newsletter is set for distribution prior to the July 17 opening date.

Sub-Urban expects to heavily promote the Company's latest clothing line, Mash Culture Lab™ , which was developed in response to increased demand from highly interested national retailers seeking to drive revenues in the largest segments of the youth consumer public. Mash Culture Lab is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base. Sub-Urban will also be debuting its Whiteboy for Juniors collection to wholesale buyers at the Pool trade show.

About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY® for Men, WHITEBOY® for Women and BLACK JESUS® streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com

Design from the Mash Culture Lab™ line
from Sub-Urban Brands (Photo: Business Wire)


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