Fashion Trendsetter
Sign up for our newsletter and save 10% Off your first order!
Fashion Trendsetter Motto


Style Notes
Style Notes
Color Trends
Color Trends
Fashion Trends
Fashion Trends
Fashion Shows
Fashion Shows
Fashion Events
Fashion Events

Sub-Urban Brands Announces Key Sponsorship at Pool Trade Show, a Trendsetting Fashion Industry Event

Sponsorship Targets Influential Vendors and 11,000 Buyers to Further Expand Sub-Urban Brands Distribution

Sub-Urban Brands, Inc., a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced a strategic sponsorship at the Pool Trade Show, a who's who fashion event of retail vendors and influential industry press, held between July 17-19, 2006 in New York City at the Jacob Javitz Center.

Getting exposure for our brands at the Pool Trade Show is essential to continue gaining credibility among our industry's elite vendors and buyers," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "We have had enormous success at these trade shows in the past, but we believe that this year's sponsorship is yet another indicator of Sub-Urban's extraordinary growth." Sub-Urban will be the exclusive sponsor of the Pool Trade Show's wireless services that allow all buyers, vendors and press to have internet access inside the trade show. Additionally, the Company's three current clothing brands, Whiteboy®, Mash Culture Lab™ and Whiteboy® for Juniors, will all be featured on the events website and popular guide book.

The Pool Trade show is owned and operated by Advanstar Communications Inc. (, which runs the most comprehensive fashion industry trade events in the world, including Magic Marketplace, Pool Trade Show and Project Trade Show. As part of their sponsorship, Sub-Urban will be a featured sponsor in the event's newsletter, which will be distributed to Advanstar's entire database of more than 300,000 buyers and industry press. The newsletter is set for distribution prior to the July 17 opening date.

Sub-Urban expects to heavily promote the Company's latest clothing line, Mash Culture Lab™ , which was developed in response to increased demand from highly interested national retailers seeking to drive revenues in the largest segments of the youth consumer public. Mash Culture Lab is the latest clothing line to be launched under Sub-Urban's core strategy to create a diversified brand portfolio, aimed at maximizing revenue potential and mitigating risk, while maintaining strong brand appeal for each consumer base. Sub-Urban will also be debuting its Whiteboy for Juniors collection to wholesale buyers at the Pool trade show.

About Sub-Urban Brands
Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY® for Men, WHITEBOY® for Women and BLACK JESUS® streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit

Design from the Mash Culture Lab™ line
from Sub-Urban Brands (Photo: Business Wire)





Color Trends Best Fashion Books & Magazines Google Plus About Us
Fashion Trends Fashion Awards & Exhibitions Facebook Contact
Interior Design Trends Fashion Directory of Links Twitter Privacy Policy
Jewelry & Accessories Trends Articles by Fashion Trendsetter Pinterest Newsletters
Lingerie Trends Fashion & Textile Trade Fairs Instagram Feedbacks
Runway Fashion Shows Awards, Competitions & Exhibitions YouTube Search
Style Looks Fashion News Releases LinkedIn  
Designer Collections Fashion Market News Amazon Store  
Style Notes Runway Show Dates  
Entertainment, Lifestyle and Culture Download Zone    
Add to your Google toolbar © 2004 - 2021 | Fashion Trendsetter | All rights reserved |  XML   XML - Site Feed   159,123,348 page views


  Fashion Trendsetter Official Fan Page
Fashion Trendsetter
on Google+
Fashion Trendsetter at Twitter
Follow Us on Pinterest Pin It
Follow Us on linkedin
Custom Search



Articles by Fashion Trendsetter

Interior Design TrendsInterior Design Trends

Entertainment, Lifestyle and Culture

Fashion Awards & Exhibitions

Designer Collections

Style Looks

Best Fashion Books & MagazinesBest Fashion Books & Magazines

Fashion Directory of Links

Fashion Trendsetter Store

Shop Jones NY
Free Shipping Over $20+
rag & bone x Vuarnet_300x250
300x250 Jason Wu Elixir
Dear Bowie Spring Collection
Shop ViX New Arrivals
300x250 Women's New Arrivals
Wedding Shoes at AshburySkies
Shop at nOir Jewelry!;
Shop New Arrivals at Nicole Miller!